Summary

Work experience

• Strategic Account Manager - North America Market

  Baidu USA

  2025.07-Current

  (a year)

  Managed and educated 10+ US advertisers; analyzed competitors (Taboola, Outbrain, etc.) and emerging creative trends to provide actionable insights on creative strategy, ran A/B rest, driving a 41.4% QoQ growth in client ad spend. Led strategic planning for a key account with creative fatigue through country-level analysis and premium publisher bench-marking, achieving an 88.6% MoM spend increase and being recognized internally as a best-practice growth case. Authored LinkedIn articles and localized decks and marketing materials, strengthening MediaGo’s global brand presence and thought leadership across digital advertising markets.
• Marketing & Partnership Intern

  Bytedance | TikTok Global E-Commerce

  2023.03-2023.08

  (6 months)

  Spearheaded onboarding campaigns with over 1,000 sellers across multiple verticals, securing 40+ top-tier accounts with a 51.28% listing rate and 43.59% activation rate through tailored partner engagement; Attended offline event to get new sellers. Leveraged automation to build a webhook bot and solution library, optimizing seller support and cutting resolution time by 30%. Collaborated with TSPs and internal stakeholders to streamline partner operations across onboarding, growth, and retention.
• Affiliate Marketing Strategy Intern

  Afiliate Marketing Strategy Intern – Europe Market

  2022.10-2023.03

  (6 months)

  Proposed new creator billing model (hybrid CPS + KPI-based), forecasted to raise ROI by 98% in GMV-linked campaigns. Conducted quantitative analysis on user conversion behaviors; identified that 78% of sales stemmed from promo code usage. Increased creator re-engagement rate to 20.6% by building structured outreach SOPs, tagging systems, and insight dashboards. Consolidated weekly campaign reports and tracked KPIs for 30+ EU creators to support BD and regional operantions.
• marketing & communication/pr intern - global markets

  Mobvista

  2021.09-2022.05

  (9 months)

  Content Marketing: Led SEO and UGC content strategy, driving a 1,850% increase in search visibility and a 711% boost in organic follower growth. Produced webinar highlight clips and co-created short brand videos for social media storytelling. Event Marketing: Executed 2 webinars and co-organized offline expos, ran A/B testing across ad creatives and email flows, increasing qualified lead conversion rate to 21.4% across 300+ signups. Public Relations: Maintained brand health through daily social listening and resolved negative mentions; published 10+ branded posts across capital and consumer market channels. Collaborated with designers to ensure consistent brand visuals and tone. CRM: Mapped over 2,000 CRM records into performance dashboards to support lifecycle optimization and cross-team alignment; oversaw festive client gift selection, procurement, and delivery to maintain partner engagement. Community Building: Revamped segmented user groups and launched targeted content and live sessions, driving a 53% daily net user growth.

Projects

• BRAND & SOCIAL MEDIA MARKETING

  Independent Content Creator & Strategist

  2022.05-Current

  (4 years)

  Scaled an independent brand to 5K+ followers in 4 months, leading affiliate-style campaigns across tech, career, and lifestyle. Partnered with 10+ brands (e.g., LinkedIn, NetEase), generating 60K+ organic reach and measurable engagement growth.

Educational experience

• New York University

  Integrated Marketing (Concentration: Marketing Analytics)

  2023.09-2025.05

  (2 years)
• Guangdong University of Foreign Studies

  Business Administration

  2019.09-2023.07

  (4 years)

Languages

Skills