Yu-Tian Lauw's Resume

Yu-Tian Lauw

Director, Content & Product Operations@Agoda | Founder@Diigital Marketing

Nationality

Summary

Director, Content & Product Operations at Agoda. Managing a team of 50+ at Agoda, a global online travel agency for hotels, vacation rentals and flights. Responsible for unifying content across 60+ different suppliers; setting content vision and strategy, optimizing and prioritizing operations, seeking alignment with stakeholders across departments to improve customer experience and meet business requirements. Previous experience in digital marketing at Agoda, Google and SmartBuyGlasses, managing a full spectrum of (paid) marketing campaigns for web and mobile app, expanding online business across countries against strict ROI targets. Specialized knowledge in retail and travel industry products. Personal strengths include the ability to innovate and automate operations, execute against set KPIs, stakeholder management and flexibility to adapt to ever-changing environments.

Work experience

Director, Content & Product Operations
Agoda
2024.01-Current
(3 years)
Founder
Diigital Marketing
2019.04-Current
(7 years)
Associate Director, Content & Product Operations
Agoda
2020.01-2023.12
(4 years)
Senior Manager, Product Operations - Supply Mapping
Agoda
2019.05-2020.01
(9 months)
Senior Manager, Product Operations - Property Content
Agoda
2017.02-2019.05
(2 years)
Digital Marketing Manager
Agoda
2015.03-2017.03
(2 years)
Online Sales Account Manager Travel
Google
2014.02-2014.12
(a year)
Search Engine Marketing Manager Europe & Marketing Manager Benelux
Motion Global
2011.06-2014.02
(3 years)
Marketing Specialist
Avandeo
2013.10-2014.01
(4 months)
Marketing Service Assistant
Walter Tools
2011.01-2011.05
(5 months)
Service & Tickets Officer
Feyenoord Rotterdam N.V.
2010.05-2010.10
(6 months)
Traveling Agent for MSC Marketing Management
RSM STAR
2009.10-2010.01
(4 months)
Student Consultant
Enviu
2009.10-2009.12
(3 months)
Stewarding staff
Verwiel en Wijngaard
2004.09-2009.12
(5 years)
Student teacher
Rotterdam School of Management, Erasmus University
2009.11-2009.11

Educational experience

연세대학교 / Yonsei University
Korean Language Study
2010.01-2011.01
(a year)
RSM Erasmus University
Master's degree, Marketing Management
2008.01-2010.01
(2 years)
연세대학교 / Yonsei University
Master's degree, Marketing
2009.01-2009.01
Erasmus Universiteit Rotterdam
Bachelor's degree, Business Administration
2004.01-2008.01
(4 years)
Erasmus University Rotterdam
Bachelor's degree, Communication and Media Studies
2003.01-2007.01
(4 years)