• Operated the @ischool.future account, created social media campaigns targeting prospective students through engaging posts and reels to promote iSchool programs.• Attended graduate school fairs and conferences as recruiter, showcasing proficient communication and management skills to ensure a seamless and impactful recruitment process.

· Conducted user research, creating personas and user journey maps to inform strategic UX goals and enhance communication for graduate and PhD candidates. · Developed promotional materials for campaigns such as the Connaught PhDs for Public Impact Fellowship Program across diverse social media platforms.· As a communication lead, facilitated on fall and winter orientation with 4000+ students attended.

• Initiated consumer/producer personas, user journey, high-fidelity design and enhancing engagement. • Collaborated for intuitive user interface, presented data as product history narrative. • Facilitated effective communication between stakeholders to ensure an user-centric design approach for food traceability technology.

• Utilized analytic tools to continually monitor progress and analyzed target audience and extract inspirational and educational content for the Impact Talk• Designed and edited posters and content for Instagram, contributed creative input• Proficient in social media strategic development, communication analytics, and social engagement

· Presented news by researching, developing, and covering field news, in-depth interviews, sports and emergency reports.· Reported on news via live broadcast, social media, and video streaming to reach approximately 650k viewers.· Helped shape narrative on key issues through effective storytelling and knowledge of public opinion.