Yaohui
EMEA FAE & Marketing Manager
MaleMarketing DirectorLive in GermanyNationality
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EMEA FAE & Marketing Manager
Calterah Semiconductor2025.03-Current(6 months)Self Summary I'm a proven semiconductor and software professional with 20+ years of engineering experience, among which 15+ years of direct customer support. I have been responsible for technical, commercial engagement and project leading including mmW RF, DSP, MCU/ SoCs targeting GNSS, wireless networking, industrial ADAS/AD applications. Specialties: Microcontroller, DSP, embedded systems, WCDMA/ LTE/5G/ADAS, 77GHz Radar, software project, training, customer project support, Technical marketing, Capturing industrial trend and contributing to the future product. Other experiences including Team leading, project management, technical sourcing, RFI/RFQ, PPAP, ISO26262 and etc. Experience I manage customer technical engagement and marketing for Calterah’s CMOS-based mmWave radar and UWB SoC, focusing on L2+ ADAS, in-cabin safety, and secure vehicle access to meet future mobility needs. I work closely with customers to integrate Calterah’s radar and UWB solutions into next-gen vehicles, ensuring compliance with safety regulations while enabling advanced automation and seamless connectivity. #77GHz #60GHz #UWB #SoC #ADAS #mmWaveRadar #L2Plus #AutonomousDriving #NCAP #InCabinSensing #CPD #OccupantMonitoring #DriverMonitoring #AEB #ACC #HighwayPilot #SmartParking #UWB #DigitalKey #VehicleAccess #SecureConnectivity #SBR #IoT #AutomotiveSafety #SensorFusionSr. Global Mgr. Customer Application Support
Uhnder, Inc.2019.10-2025.02(5 years)(5 years 5 months) Managing Customer Engagement to success, forging partnership/ecosystem and promote digital Radar market for safe mobility. • Establish & lead international team to drive design wins of Uhnder Radar on chip (RoC) in EU and China • Driving development of chip support platforms and demonstrate Uhnder sensors in major events. • Business development in China. • Contribute to Uhnder next generation chip designComponent Program Manager Automotive Processors
Veoneer2019.03-2019.09(7 months)Global strategic technology sourcing management for Automotive SoC/MCU and software. - Managing roadmaps and respective Request for Quotation (RFQ) process for System on Chip, Microcontroller, FPGAs and associated software cross product lines as technical lead. - Managing selected suppliers throughout the Automotive Production Part Approval Process (PPAP)Principal System Engineer
NXP Semiconductors2017.01-2019.02(2 years)3 years 3 months (2 years 2 months) Developing Advanced Driver Assistance system (ADAS) solutions, - Product definition. - Customer support. - System architecture for RADAR software, algorithms and applications. - ADAS specific high performance IP modules.Senior Field Application Engineer (EMEA)
Freescale Semiconductor2008.04-2015.11(8 years)(7 years 8 months) I am responsible for technical, commercial engagement & solution planning of Freescales’s products including DSP, ASSP and various SoC/ICs. The products support WCDMA/LTE/5G technologies, RF, Baseband and Telco Cloud applications. I directly supported Wireless networking infrastructure OEM customers as well as selected key customers in Nordic and UK region.SW Specialist
Nokia Networks2007.04-2008.03(a year)3 years 7 months Working together with HW and SW vendors in WCDMA BTS SW project. • Drove WCDMA physical layer software and its integration with the BTS radio application. • Responsible for the feature analysis, requirement specification and Interface specification. • Kept the system integration schedule and coordinated debugging and fault tracking effort with partners. • Created training materials and led radio L1 competence transfer to new teams in China. • Conducted advanced receiver feature research.Software engineer
u-blox2002.01-2004.08(3 years)(2 years 8 months) Fastrax Oy (Acquired by u-blox in 2012) DSP algorithm design for GPS systems, software implementation and optimization. Marketing and customer support • Responsible for GPS engine’s tracking algorithms and its optimization. • Contributed on the embedded GPS SW architecture, real time operating system (RTOS) signal routing and multi thread tasks prioritization. • Achieved high sensitivity signal tracking in wide dynamic ranges while maintaining low power consumption. • Participated in customer support for sales and marketing in China with customer training and product promotion in trade shows.
Educational experience
Helsinki University of Technology
Electrical EngineerBeijing Jiaotong University
Information Science
Certificates
AUTOMOTIVE BCAM7
FUNCTIONAL SAFETY TRAINING
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