Yaohui

EMEA FAE & Marketing Manager
MaleMarketing DirectorLive in GermanyNationality
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Work experience

  • EMEA FAE & Marketing Manager

    Calterah Semiconductor
    2025.03-Current(6 months)
    Self Summary I'm a proven semiconductor and software professional with 20+ years of engineering experience, among which 15+ years of direct customer support. I have been responsible for technical, commercial engagement and project leading including mmW RF, DSP, MCU/ SoCs targeting GNSS, wireless networking, industrial ADAS/AD applications. Specialties: Microcontroller, DSP, embedded systems, WCDMA/ LTE/5G/ADAS, 77GHz Radar, software project, training, customer project support, Technical marketing, Capturing industrial trend and contributing to the future product. Other experiences including Team leading, project management, technical sourcing, RFI/RFQ, PPAP, ISO26262 and etc. Experience I manage customer technical engagement and marketing for Calterah’s CMOS-based mmWave radar and UWB SoC, focusing on L2+ ADAS, in-cabin safety, and secure vehicle access to meet future mobility needs. I work closely with customers to integrate Calterah’s radar and UWB solutions into next-gen vehicles, ensuring compliance with safety regulations while enabling advanced automation and seamless connectivity. #77GHz #60GHz #UWB #SoC #ADAS #mmWaveRadar #L2Plus #AutonomousDriving #NCAP #InCabinSensing #CPD #OccupantMonitoring #DriverMonitoring #AEB #ACC #HighwayPilot #SmartParking #UWB #DigitalKey #VehicleAccess #SecureConnectivity #SBR #IoT #AutomotiveSafety #SensorFusion
  • Sr. Global Mgr. Customer Application Support

    Uhnder, Inc.
    2019.10-2025.02(5 years)
    (5 years 5 months) Managing Customer Engagement to success, forging partnership/ecosystem and promote digital Radar market for safe mobility. • Establish & lead international team to drive design wins of Uhnder Radar on chip (RoC) in EU and China • Driving development of chip support platforms and demonstrate Uhnder sensors in major events. • Business development in China. • Contribute to Uhnder next generation chip design
  • Component Program Manager Automotive Processors

    Veoneer
    2019.03-2019.09(7 months)
    Global strategic technology sourcing management for Automotive SoC/MCU and software. - Managing roadmaps and respective Request for Quotation (RFQ) process for System on Chip, Microcontroller, FPGAs and associated software cross product lines as technical lead. - Managing selected suppliers throughout the Automotive Production Part Approval Process (PPAP)
  • Principal System Engineer

    NXP Semiconductors
    2017.01-2019.02(2 years)
    3 years 3 months (2 years 2 months) Developing Advanced Driver Assistance system (ADAS) solutions, - Product definition. - Customer support. - System architecture for RADAR software, algorithms and applications. - ADAS specific high performance IP modules.
  • Senior Field Application Engineer (EMEA)

    Freescale Semiconductor
    2008.04-2015.11(8 years)
    (7 years 8 months) I am responsible for technical, commercial engagement & solution planning of Freescales’s products including DSP, ASSP and various SoC/ICs. The products support WCDMA/LTE/5G technologies, RF, Baseband and Telco Cloud applications. I directly supported Wireless networking infrastructure OEM customers as well as selected key customers in Nordic and UK region.
  • SW Specialist

    Nokia Networks
    2007.04-2008.03(a year)
    3 years 7 months Working together with HW and SW vendors in WCDMA BTS SW project. • Drove WCDMA physical layer software and its integration with the BTS radio application. • Responsible for the feature analysis, requirement specification and Interface specification. • Kept the system integration schedule and coordinated debugging and fault tracking effort with partners. • Created training materials and led radio L1 competence transfer to new teams in China. • Conducted advanced receiver feature research.
  • Software engineer

    u-blox
    2002.01-2004.08(3 years)
    (2 years 8 months) Fastrax Oy (Acquired by u-blox in 2012) DSP algorithm design for GPS systems, software implementation and optimization. Marketing and customer support • Responsible for GPS engine’s tracking algorithms and its optimization. • Contributed on the embedded GPS SW architecture, real time operating system (RTOS) signal routing and multi thread tasks prioritization. • Achieved high sensitivity signal tracking in wide dynamic ranges while maintaining low power consumption. • Participated in customer support for sales and marketing in China with customer training and product promotion in trade shows.

Educational experience

  • Helsinki University of Technology

    Electrical Engineer
  • Beijing Jiaotong University

    Information Science

Certificates

AUTOMOTIVE BCAM7 FUNCTIONAL SAFETY TRAINING
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