Built and grew personal brand on social media by consistently creating lifestyle and visual content that resonated with a niche audience of young moms and creatives. Collaborated with clients to develop personal brands, contributing to content strategy, social media planning, storytelling across multiple platforms, resulting in increased online visibility and engagement. Produced and edited short-form video content to communicate brand messages, and test engagement strategies — using tools such as CapCut and Canva. Managed and analyzed paid ads using Google Ads (YouTube Ads) and Google Analytics to optimize campaign performance and maximize lead generation and ROI.

Led GTM strategy for online courses by conducting market research and competitor analysis to identify the right audience and distribution channels. Refined messaging and positioning in collaboration with cross-functional teams to strengthen product-market fit and drive engagement. Developed and executed a multi-channel growth marketing strategy (social media, SEO, contentmarketing, paid ads, email automation, events), resulting in a 23% increase in lead generation. Implemented growth hacking strategies to establish private traffic channels, increasing user acquisition, improving retention and conversion rates, and reducing cost per lead by 63%. Implemented lead nurturing strategies through email marketing, automation, and retargeting, boosting Improved open rate by 33% and conversion by 17% by leveraging A/B testing.

Created SEO-optimized content (blogs, whitepapers, website copy) by conducting keyword research using Google Ads Keyword Planner to increase organic traffic by 30% and search ranking by 67%. Organized 20+ events/webinars, coordinating speakers, agendas, and audience engagement strategies.