XU SHENG 's Resume

XU SHENG

Business Development Director (Residential Storage System)

Male

Sales representative

Live in Australia

Nationality

Summary

Dynamic 20-year sales and business management career reflecting pioneering experience and record-breaking performance in the New Energy and IT industries. Remain on the cutting-edge, driving new business through key accounts and establishing strategic partnerships and dealer relationships to increase business revenue. Expert in sophisticated IT and solutions sales models and vast knowledge of both the IT and New Energy marketplaces and the capabilities and complexities of products and solutions. Outstanding success in building and maintaining relationships with key corporate decision-makers, establishing large-volume, high-profit accounts annually while maintaining excellent levels of retention. Well organized with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals. Positioned repeatedly as top sales producer while delivering as much as 100% of aggressive goals.

Work experience

Business Development Director (Residential Storage System)
EternalPlanet Pty Ltd (CanadianSolar Group)
2022.08-Current
(4 years)
Residential Storage System Business Development and Management in EMEA and Australia regions. Build up Europe local team (Sale/Service/Techinical support recruitmentand management). Business development planning strategy and execution (Distributers andInstallers recruitment and development). Marketing and branding strategy and execution.
Business Development, Country Manager (Residential
BYD Australia Pty Ltd (Australia)
2020.09-2022.08
(2 years)
Energy Storage System Business Management in ANZ region. Build up Australia local team (Sale/Service/Techinical supportrecruitment and management). Business development planning strategy and execution (Distributers andPartners recruitment and development). PR and Solar associations relationship development. Marketing and branding strategy and execution in ANZ. Establish local service structure and resources (certified installers andService support partners).
Country Manager (Australia)
AOBO New Energy Pty Ltd (Australia)
2016.10-2020.06
(4 years)
Set up AOBO Australia company and Meblourne Office. Build up AOBO Australia local team (Service and techinical supportrecruitment and management) AOBO Marketing and Branding strategy and planning in Australia. (PR/Websites/Events/Products Roadshows/Seminars). Australia Solar Associations and States goverment relationship development. Execute direct sale and channel sale for AOBO Energy Storage System in Australia market. Local major partners/distributors recruitment and development. Facilitate AOBO group IPO with NSX in Australia.
Country Manager (Hong Kong and China Mainland)
Cegid Software (Shenzhen) Co.Ltd.
2015.07-2016.08
(a year)
Execute both direct sale and channel sales models for Retail software solutions. Led a 10-person sales and marketing team. Focus on sales and marketing of Retail software solutions and professional service (POS/CRM/Omnichannel/BI/Ecommerce/O2O).Target tier1/tier2 markets, International Fashion/Apparel/Luxury brands and Chinese local major Retail brands. Key Achievements: ▪ Led sale team and wined the first local fashion brand deal. Generated 3 new local major fashion accounts in 2016. ▪ Developed and recruited 3 new major regional resellers and partners which contributed +50% of business growth in 2016. ▪ Strengthen integrated value-added solutions with local partners, Increased existing customers satisfaction rate from 75% to 90%.
Area Sales Director
SIEMENS, Wincor Nixdorf Retail Systems (Shanghai) Co.,Ltd.
2005.04-2015.06
(10 years)
Area Sales Director (2008 – 2015, China Mainland and Hong Kong) Sales Manager (2007 - 2008, in Hong Kong) Senior Account Manager (2005 – 2007, in China Mainland) Execute both direct sale and channel partner sales models for Retail IT hardware and software solutions. Led a 8-person team generating $ 15 million annually through sales of Retail hardware, software solutions and professional services.Target tier1/tier2 markets, meeting sophisticated Retailers needs for customers that include International and Regional Accounts and Local Major Accounts. Interface directly with top-level executives, negotiate high-dollar contracts, and coordinate implementation. Manage accounts and orchestrate post-sale professional services and resources. Key Achievements: ▪ Achieved 100% of quota for 4 years. Over-achieved 130% of quota for 3 years (FY08/09, 09/10, 10/11) and qualified for “Club of Excellent“members for 3 times within 7 years. ▪ Generated the highest volume of deal for software solutions and professional services company-wide. And was recognized with a “Best Sales Award“ and “Best sales team Award“. ▪ Established alliances with 10 major integration partners, offered value-added products/solutions and building strategic relationship with key accounts. Generated average $3 million sales of 3rd party products and solutions annually.
Sales Manager (in Shanghai)
Tech-Tran Information Systems (Shanghai) Co.,Ltd.
2004.01-2005.01
(a year)
Execute direct sales models for Retail IT software solutions.Manage accounts and coordinate project implementation and delivery. Key Achievements: ▪ Achieved personal quota, generating more than 110% of license sales and 200% of service sales target. ▪ Championed creative marketing initiatives, including seminars and events with partners.
Sales Manager
Jade Bird Information Systems Co.,Ltd.
2001.01-2004.01
(3 years)
Territory business development strategy and implementation. Sales for own software license solutions and Networks/Firewall products. Regional distribution and channel development. Key Achievements: ▪ Identified, pursued and signed the first software license deal in the territory assigned. ▪ Penetrated dozens of profitable accounts, individually sales contributed up to US $1 million, with major local key customers. ▪ Developed a new territory successfully, achieved sales goals in spite of challenges and difficulties(new release Retails software solutionwith no reference).