-Analyzes current client base or target market for the hotel. -Devises new ways to expand that client base. -Develops promotional and advertising materials for the hotel. -Oversees distribution of marketing materials -Reaches out to organizations and businesses that might reguire a hotel for conferences and events -Meets with representatives from these companies to explain the hotel's merits and amenities. -Networks with wedding planners and special event planners to encourage hotel bookings. -Designs and advertises special group rates and packages to increase larger bookings. -Overcomes hesitations of clients to close a sale. -Manages accounts of high-profile clients -Processes payments and applies discounts as necessary. -Addresses and resolves any issues or complaints regarding sales or marketing. -Ensures that guests are enjoying their stay at the hotel and that large group needs are met. -Maintains positive relationships with clients to encourage repeat and recurring business.