Work experience

• Senior Manager, Business Development

  XTransfer Limited, Hong

  2023.08-2024.10

  (a year)

  • Spearheaded the expansion of B2B cross-border payment solutions across Hong Kong and emerging markets. • Achieved top client activation in FY25 Q1, earning the “Progress Star” Award by onboarding 20+ SMEs and converting to an active XTransfer user. • Retained 89 SMEs by resolving cross-border payment barriers (e.g. delays, high fees &currency conversion), driving 55–65% avg. transaction growth. • Drove lead generation through strategic campaigns, including EDM, Global Sources Exhibition, Amazon / HKTVmall seminars, and referrals, generating 120+ qualified leads and conversion rates by 9%. • Maintained deep industry knowledge, effectively communicating competitive advantages to target audiences, ensuring robust business growth. • Collaborated with cross-functional teams to develop customized SME payment dashboards, improving client retention by 18%.
• Business Development Manager

  Carousell Limited

  2022.05-2023.06

  (a year)

  • Cultivated strong relationships with over 700 SMEs, securing 112 strategic partnerships and delivering high-impact projects that consistently met sales and revenue goals. • Exceeded annual sales targets by 22% and expanded SME client base by 30% through creating new revenue streams and delivering tailored eCommerce solutions to achieve marketing and growth objectives. • Closed the 3rd-largest deal in Carousell Group (2023 Q1) via cross-selling media ads and merchant upgrades. • • Orchestrated RETAIL EXPO events, increasing lead volume by 12% and renewals by 20%. • • Reformed "Caroubiz Awards," enhancing brand visibility and partner engagement. • Trained new hires, both achieving 100% of monthly KPIs in their first month.
• eCommerce Account Manager

  YAYABABY, Mosie Egate Limited

  2021.06-2022.05

  (a year)

  • Managed end-to-end China eCommerce projects, optimizing P&L and client retention. • Established cross-border e-stores enabling clients to connect with Chinese customers through streamlined pricing, logistics, and marketing solutions. • Led cross-functional teams to oversee eCommerce operations and campaigns, driving $1.6M in sales and 50% growth during China’s Double 11 event.
• Customer Service Manager

  Lufthansa Technik Shenzhen Limited

  2019.11-2021.02

  (a year)

  • Directed key account projects for China Eastern Airlines and APAC airlines, ensuring seamless operations and sustained revenue growth. • Built strong client relationships, enhancing retention and loyalty while identifying upsell and cross-sell opportunities through proactive engagement. • Streamlined aircraft support processes, reducing service turnaround time by 8% through elimination of redundant procedures.

Educational experience

• City University of Hong Kong

  Master of Arts in Global Business management

  2018.09-2019.07

  (a year)
• University College Dublin, Ireland

  bachelor of business studies management

  2014.11-2016.08

  (2 years)

Certificates