Al-Futtaim is a diversified organization that has been a prominent business leader in the Gulf Region since 1974. As the authorized distributor of TOTO products in Saudi Arabia for projects, Al-Futtaim partners with the prestigious Japanese brand, known for its high-end bathroom sanitaryware, fittings, and accessories. TOTO is recognized for its superior craftsmanship, premium finishes, and cutting-edge water flow technology. Working as Account Sales Manager, reporting to the Divisional Manager. Developing and executing project sales strategies for a premium sanitaryware brand, consistently surpassing revenue targets. Generating new business by identifying and securing strategic partnerships with contractors, developers, consultants, and project owners. Cultivating and managing key account relationships across construction, real estate development, and government sectors. Creating winning sales proposals, quotations, and tender submissions; negotiated contracts and terms to maximize profitability. Serving as the primary client liaison for major projects, ensuring high satisfaction and repeat business through regular consultations and proactive issue resolution. Monitoring market trends and competitor activities to identify risks and opportunities within the project sales pipeline. Collaborating cross-functionally with marketing, supply chain, and technical teams to align sales execution with organizational goals. Managing the end-to-end sales cycle using CRM systems, maintaining accurate sales records, forecasts, and performance reports for senior management. Overseeing order accuracy and coordinating with finance to ensure timely invoicing and payment collection.

ABT represents well-known brands of Industrial valves, Fittings, PVC Fittings and Sanitary materials for Projects & Wholesale market. Working as Project Sales Manager, reporting to the General Manager. Identified market opportunities and developed new trade lanes to expand business reach. Monitored annual target achievement on weekly, monthly, and quarterly basis. Assessed customer needs, provided strategic direction, and communicated effectively to grow the building materials business, converting leads into sales revenue. Coordinated and delivered presentations to consultants and contractors. Actively attended and participated in all internal sales calls. Prepared product specifications and associated quotations. Reported daily to line management on sales activities and progress. Regularly monitored and updated the project pipeline. Followed up with the warehouse team to ensure timely delivery of materials. Built and maintained strong, long-term relationships with customers. Identified new business opportunities and recommended actionable steps. Applied market segmentation based on project channels. Monitored weekly and monthly reports to track performance.

Ideal Standard is one of the world’s leading manufacturers of innovative bathroom solutions, operating across Europe, Middle East and Africa with bathroom solutions as core business for more than 100 years, and with presence in MENA region since the 60’s. Worked as Sales Manager, reporting to the Commercial Director: Maintained in-depth brand and product knowledge to maximize sales opportunities and consistently achieve set targets. Monitored annual target achievement on weekly, monthly, and quarterly basis. Tracked industry developments to assess partner and competitor impact, informing future sales strategies. Followed up with distributors on order status to ensure timely processing. Provided input and support to distributors for continuous operational improvement in cost, delivery, stock control, and quality. Guided and reviewed distributor sales personnel activities; delivered training and assisted with sales or technical issues. Developed pricing strategies to remain competitive while maintaining focus on revenue metrics. Designed and implemented marketing strategies with distributors through in-house promotions, events, and social media. Regularly followed up on new project opportunities and updated distributors accordingly. Coordinated and delivered presentations to consultants, mechanical contractors, designers, builders, developers, and the lodging industry to introduce new products, assist with product selection, define specifications, and secure approvals for Ideal Standard products. Liaised with the Customer Service Department to guarantee smooth and timely customer deliveries. Tactfully resolved complaints from distributor staff, management, and clients using strong problem-solving and dispute resolution skills. Trained and supervised the team to achieve assigned sales targets. Visited distributor showrooms, outlets, and customer touch points to monitor product visibility, availability, and price accuracy. Ensured debt collection in line with DSO (Days Sales Outstanding) targets. Actively attended and participated in all internal sales calls. Maintained the corporate reporting system. Monitored daily project pipeline input by channel. Tracked lost, won, live, lead, and conversion rates. Identified new opportunities within each channel and recommended actionable steps. Applied market segmentation based on project channels: Hospitality, Housing, Healthcare, Government, and Education. Created and maintained a key account database with monthly monitoring.

RAK is one of the world’s largest ceramics producers with four different production facilities across GCC & the Asian countries. The corporate head quartered in, Ras AlKhaimah, UAE Worked as Sales Supervisor (Sanitaryware Division), reporting to the Sales Manager. Managed sanitaryware sales across project channels, wholesale, and showroom retail segments. Monitored sales team performance on order placements and target achievement to ensure accountability. Forecasted 12-month volume requirements by SKU and by month for each product category. Collaborated with cross-functional teams to gather, validate, and document volume assumptions for accurate forecasting. Prepared quarterly and annual sales analyses to inform strategic sales planning. Developed business development strategies and proposed actionable business plans. Drove sales revenue generation to consistently meet quarterly and annual targets. Engaged with customers to identify needs, provide tailored recommendations, and upsell services. Analyzed market trends in pricing and sales performance to remain competitive. Resolved client and sales team issues promptly on a day-to-day basis. Conducted trade surveys and business research to derive insights for promotional activities. Delivered presentations and held meetings with consultants to secure specifications and approvals. Reported weekly and monthly performance updates to senior management. Prepared accurate quotations aligned with client BOQs (Bills of Quantities). Generated purchase requisitions using CRM and other sales tools to drive orders. Coordinated with the Purchase Department to ensure timely material delivery. Visited showrooms, outlets, and customer touchpoints to monitor product visibility, availability, and price consistency.