2 years 1 month • Spearheaded the marketing strategy development for the new short drama content category in the Indonesian market. • Conducted in-depth market analysis to identify growth opportunities and user acquisition strategies. • Collaborated with cross-functional teams to implement effective marketing initiatives, enhancing brand visibility.

(2 years 1 month) • Strategized and executed user growth initiatives for the Indonesian market at BiliBili Indonesia (Bstation). • Managed content operations while temporarily overseeing the Vietnam market to ensure seamless service delivery. • Collaborated with cross-functional teams to enhance user engagement and retention strategies.

1 year 11 months Lead 40+ team member and create functional workflow SOP including KPI of the team in 5 SEA Countries. Manage end to end content operation process & monitoring monthly target of the team. Conduct monthly evaluation & maintaining good relationship with clients and internal divisions. Direct report to SEA Head of Video Operation manager.

(1 year 11 months) E-commerce Content Operation Supervisor - Lead content operation team and create a functional workflow & SOP. - Content optimization - Manage end-to-end content operation process - Coordinate with scriptwriter, videographer, editor and talent management on site to control and manage the workflow from scripting, shooting and editorial process. - Responsible for the content system of short video platform, and establish a benign content ecology through strategy adjustment - Develop strategy to increase engagement in social media platform of client's brand account - Monitoring, coordinating and review the shooting and post production of the Department and responsible for the landing task of short videos of client's projects - Conduct weekly evaluation - Maintain good relationship with client

(2 years 6 months) - Responsible for the content operational of CocoFun application in Indonesian Market, especially in content & features development. - Handle content SOP, content features development, and push notification on daily basis. Handling & managing online events and new In app projects (CocoUltra & Status WA) for content development purposes. - Content & comment management according to current trends to increase attractiveness of CocoFun application - Handle social media accounts, increase CocoFun's social media followers and engagement - Increase CocoFun community communication through online events - Execute project plans, requirements, and timeline in community role

(4 years 3 months) "PLAYOURBATIK" PYB is a local brand promoting one of Indonesia's heritage called 'BATIK' in a modern style of clothing. Selling men & women modern BATIK clothes in China and Indonesia (BATIK is an Indonesian traditional fabrics made withwax-resist dyeing technique), using social media as our marketing and sales platform.

(1 year 2 months) Responsible for the product operational of MIVideo app in Indonesian Market, especially in maintaining, updating new contents and preparing push notifications on day to day daily basis. Did some market research about video application usage in Indonesia, receiving & managing feedbacks for the complete operational purposes.

Responsible for the maintenance and operations for Kika Keyboard app in Indonesian Market, especially in the uploading operation of new stickers in the app, and help to translate some documents for the operations and marketing purposes.

(2 years 9 months) • Help the institute to expand their market to International students • Help to develop the idea of the marketing process • Translate some documents for the marketing purpose

(2 years 2 months) Treasurer of PERMIT BEIJING 2015-2017