William J.
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SENIOR DIRECTOR, CHANNEL PARTNERSHIPS
National Safety Council (NSC) - USLead the strategic growth and management of NSC’s external partnership ecosystem, encompassing national Chapters, associations, corporations, and strategic alliances to amplify the Council’s mission of eliminating preventable deaths through safety leadership, training, and advocacy. Integrate strategic business development, relationship management, and cross-functional collaboration to expand NSC’s reach, enhance revenue, and strengthen alignment across the network. Oversee the planning, negotiation, and implementation of partnership frameworks, ensuring mutual value creation and measurable impact across engagement, training participation, and program adoption. ▪ Established a National Chapter & Channel Partnership Framework (FY25) defining strategic goals, best practices, engagement metrics, and accountability measures to strengthen collaboration across NSC’s Chapter network and external channel partnerships. ▪ Increased Chapter and Channel Partner participation by 15% in national safety campaigns, training programs, and advocacy initiatives through enhanced communication, shared planning, co-branded initiatives, and joint outreach strategies. ▪ Launched Quarterly Chapter & Channel Scorecards to measure engagement, communication frequency, collaboration milestones, and program alignment across regional and national levels. ▪ Conducting 12 structured Chapter and Partner strategy sessions (virtual and in-person) to assess local and sector-specific needs, identify growth opportunities, and align goals with NSC’s broader mission and objectives. ▪ Negotiated and formalized multiple partnership MOUs with associations, corporate alliances, and private-sector organizations, expanding NSC’s influence and reach across diverse safety, training, and risk management markets. ▪ Streamlined cross-functional processes between Sales, Marketing, and Product divisions to improve program rollout efficiency, resource sharing, and Chapter/Partner adoption rates for key initiatives. ▪ Developed a scalable partner and Chapter engagement pipeline, introducing CRM tracking tools, standardized communication templates, and automated reporting systems to enhance engagement visibility and retention. ▪ Strengthened NSC’s national visibility and brand impa
Educational experience
Bellevue University
Business Management
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