Weeli

Data Sales Director, APAC
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Work experience

  • Data Sales Director, APAC

    ICEYE
    2025.07-Current(a year)
    Only SAR (Synthetic Aperture Radar) satellites can collect images day and night and in any weather. Only ICEYE’s constellation of small and agile SAR satellites can revisit the same location in space daily and even sub-daily, enabling a level of change detection that’s never been possible before.
  • Sales Director, APAC International

    Maxar Technologies
    2018.08-2025.06(7 years)
    (6 years 11 months) Achievements • 2025 MEDDPICC Masterclass & MEDDICC Value Program • 108% of 2024 Bookings sales target (US$23.1 million), 98% of Revenue sales target (US$24.4 million) • 2023 Exceptional Performance Award, International Government • Achieved > US$33 million 2023 Bookings sales • 2022 Sandler Sales Bronze Certification • 2021 President Club Winner • 248% of 2021 Bookings sales target (US$2.4 million), 171% of Revenue sales target (US$3.6 million, 257% YoY Growth) • 2020 President Club Winner • 135% of 2020 Revenue sales target (US$2.8 million) Responsibilities • Leadership: Responsible for Government revenue strategy in South Korea & Indonesia • Managed other territories & roles including:- 1) Government sales in Indonesia, Malaysia, Thailand, Brunei, Cambodia, & Laos 2) Government & Enterprise sales in Australia, New Zealand & Oceania 3) Telecom and new Enterprise sales in Asia Pacific
  • Head of Sales

    SPTel Pte Ltd
    2016.04-2018.05(2 years)
    (2 years 2 months) Achievements • Grew revenue from $10.8M in 2016 to $12.2M in 2017 (13% Growth) • Grew Data Centre Interconnect revenue from $318k in 2016 to $1.3M in 2017 (400% Growth) Responsibilities • Leadership & Coaching: Company business plan & sales strategy to exceed revenue & KPI targets, through motivation and mentoring of a team of Carrier, Channel & Enterprise Sales, and Sales Support personnel • Sales Operations: Setup sales commission plan & sales operations including Salesforce.com with customisation to fit business needs • Customer base: 1) Wholesales & OTT Providers – China Telecom, Amazon, Telin, Netpluz, Colt, Singtel, Starhub, M1, SG.GS, Grid Communications, Arbite, Avelacom, PCCW, Bharti Airtel, Epsilon, TI Sparkle 2) Enterprises – KBC Bank, Banking Computer Services, Singapore Power, Mediacorp, Atos, Fujitsu, Dimension Data 3) Data Centre Providers - 1-Net, Keppel DC, Kingsland
  • Director, Sales, Global Markets (Southeast Asia)

    Telstra (f.k.a Pacnet Global)
    2007.07-2015.08(8 years)
    (8 years 2 months) Achievements • 107% of year 2014 New Business sales target (US$5.2 Million) • 90% of year 2014 Revenue sales target (US$14.6 Million) • Pinnacle Club Award 2014 – South Asia Global Markets (Top Team LeaderGlobally) • 125% of year 2013 New Business sales target (US$5.2 Million) • 100% of year 2013 Revenue sales target (US$16.1 Million) • Outstanding Team Leader 2013 – South East Asia Responsibilities • Leadership: Led & motivate a team of Account Directors & Account Managers in Singapore & Malaysia, by providing the necessary guidance, coaching & mentoring to their success • Markets: Enterprises, Carrier Wholesale, and Channel Partners • Solution sales: Encompassing Data Centre services, Cloud Services, CDN, WAN Services, IPLC, ATM, FR, MPLS, IPVPN, VOIP, Public Internet/IP Transit, IPSec and others • Customer base: 1) Financial – Blackrock, Mastercard, Getco/KCG, Bluecrest Capital Management, Tokio Marine & Fire Insurance, Direct Asia 2) IT/Manufacturing – IBM, Dell, Intercall/Genesys, Atos, Brady, Cegedim, Aion Technologies, Iconz-webvision, OSIsoft, IP Serverone, Aims, Colocation Hosting 3) Education – Blackboard, Aarnet 4) Chemical – Ecolab, Munters, Petrobras, Sembcorp, Petroleum Geo-services Exploration 5) Logistics – Scoot, Wilhelmsen, PSA 6) Media – CNBC, Discovery
  • Senior Account Manager, Enterprise Sales

    Pacnet Global (f.k.a. Asia Netcom & Asia Global Crossing)
    2001.11-2007.07(6 years)
    (5 years 9 months) Achievements • 182% of year 2007 sales target • 127% of year 2006 sales target • 195% of year 2005 sales target, & President’s Club Winner • 121% of year 2003 sales target • 140% of year 2002 sales target Responsibilities • Leadership: Led and support Global Account Management (GAM) teams to acquire new businesses from customers with geographically diverse touch points • Sales: Identify, plan, prospect, qualify, propose, negotiate and close network solutions to customers • Customer base: 1) Financial – Citibank, JPMC, Societe Generale, Deutsche Bank, Bank Sarasin-Rabo, Clearwater Capital Partners, BT Syntegra 2) IT/Manufacturing – GE, Cisco, Oracle, Nokia, Creative Technology 3) Education - MOE, NUS, NTU, Temasek Polytechnic, Republic Polytechnic, Singaren 4) Chemical - Chevron, Nalco 5) Logistics – RCL Feeder 6) Services - Accenture
  • Account Manager

    Orange Business (f.k.a Equant Network Services)
    2000.07-2001.11(a year)
    (1 year 5 months) Achievements • 256% of year 2000 sales target (US$3.8 Million) • Secured Alpnet WAN (US$1.8 Million), VISA International ECS network & VAP maintenance (US$1.5 Million), and Government Investment Corporation (GIC) WAN (US$1.0 Million) Responsibilities • Account Management & Sales: Managed WAN infrastructure solutions & services , and turnkey systems integration solutions to Enterprise/MNC/Global Accounts across various industries
  • Strategic Account Manager

    Hewlett Packard
    1999.11-2000.07(9 months)
    Achievements • Secured Singapore Management University infrastructure project Responsibilities • Annual Revenue Quota of US$7.8 Million • Account Management & Sales: Develop new strategic customers and manage existing major accounts in the manufacturing sector (P&G, Agilent,Roche, Sony, Hitachi, Fujitsu, NTU, etc) focusing on Turnkey Professional Services
  • Account Manager

    Telecom Equipment (Subsidiary of SingTel)
    1997.07-1999.11(2 years)
    (2 years 5 months) Achievements • 200% of year 1998 sales target ($5.6 Million) • Secured Singapore Pools S-league football betting system ($4 Million) • Secured Ministry of Education HQ structured cabling ($1.7 Million) • Secured Ministry of Foreign Affairs HQ structured cabling ($1.6 Million) • Secured Singapore Government IDA Bulk Tender for network equipment, & structured cabliing Responsibilities • Business Development: Sales of turnkey IT infrastructure solutions including LAN, WAN, server and structured cabling
  • System Engineer

    NCS Group
    1996.01-1997.06(a year)
    (1 year 6 months) Responsibilities • Project Management: Network infrastructure and structured cabling project for Singapore Immigration, Tuas and Woodlands checkpoints ($7.0 Million) • Technical: Provide pre-sales & post-sales support for the Ministry of Home Affairs
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