- Market share and brand awareness gain through Product and Communication strategies - Rebranding and launching new brands and products to the market - Increasing brand metrics (NPS, BA, Brand Power) - Content production for ATL, OOH, digital, marketplaces, and ambassadors - Increasing offline and online D2C sales Achievements: - Launched the Grundig brand focusing on MDA, SDA and TV. Created GTM strategy. Opened 12 mono-brand stores and reached break-even in the first year. Achieved Market share 5% in premium and +20% brand metrics. - Repositioned Hotpoint brand. Increased brand awareness from 65 to 77 points. - Created a brand book and assets for all channels, including a TV commercial that achieved an 85+ score in tests results. - Developed a strategy for bloggers and PR, resulting in a +7 point increase in BA and Consideration, as well as a 20% sales growth in audio and SDA categories. - Optimized the budget by 20% using AI - content creation, reviews. - B2B programs development for main partners in Russia and CIS countries. Резюме обновлено 10 февраля 2025 в 10:38 October 2019 —

- Managing complex B2B and B2C campaigns to increase market share and sales in the FMCG segment through own and partners’ channels - Growing e-commerce sales, developing digital marketing with focus on lead generation - Implementing effective tools for marketing activities measurement and analysis (ROMI, ROI,LTV, ect) Achievements: - Conducted several 360° campaigns with Indesit and Hotpoint brands, resulting in a +30% sales growth YoY. - Increased sell-in through B2B tools: exhibitions, partner events, motivational programs, new product line presentations, etc. - Executed several special projects: a culinary show, sponsorship, and a federal-level contest, resulting in a +50% sales increase in the built-in category. - Developed a promotion strategy using SEO, SMM, and performance marketing tools, resulting in traffic increase x2 and +25% sales growth through own e-commerce channel. - Managed marketing budget and agencies to ensure KPIs achievement. - Built a team for the new department structure.

Market share and operational margin growth in the major categories in company’s portfolio - New ranges development and launch in various markets Achievements: - Developed mid- and long-term GTM strategies for each of the three brands. - Launched a new product line that resulted in +3% market share growth in total Laundry category in a highly competitive market. - Implemented distribution and pricing strategy, which helped to avoid brands overlapping - Achieved a record 31% market share in washing machines, as well as leadership in key categories (slim, super-slim, vertical). - Achieved +15% YoY marginality increase.

-Driving sales and market share growth through retail marketing tools Achievements: - Gained +30% sales YoY thought promo plan activation - Built a field structure: promoters-consultants and merchandisers, 300 people. - Generated an additional €15M in annual turnover from the promoters project. - Developed and implemented motivational programs for internal and external personnel, reducing turnover to 3%. - Developed and approved in-store materials (brand zones, stickers, catalogs) with clients. - Introduced a ROI and ROMI evaluation system for trade marketing activities.

Launched the Bauknecht brand in Russia: product line formation, pricing, promotions. Key KPIs: Market share growth, sales, high-price segment. - Developed the brand's marketing activities strategy: promoters, brand zones, website, POSM,PR, reputation, content. - Coordinated logistics, sales, and purchasing departments on the client side. - Increased sales by 2X YoY.

Developed the promotion calendar for key new product launches. - Participated in organizing events for beauty leaders (seminars, training sessions, annual events). - Developed product kits that increased sales by 25% year-over-year. - Managed a team of 3 people.

Developed merchandising standards. - Built a field team across all regions of Russia. - Provided marketing support for all sales channels: brand zones, POSM, rooftop constructions, mono-brand stores.