Work experience

• Regional Sales Manager Levant

  Midea Group

  2024.11-Current

  (10 months)

  2 years 6 months • Drive regional sales for Midea, Toshiba, MK, Comfee, and Eureka brands across 6 Levant and Middle Eastern markets, managing a portfolio valued at $70M+ annually. • Lead budget planning, target allocation, and forecasting, ensuring alignment with regional business goals and growth KPIs. • Oversee PSI (Purchase–Sales–Inventory) planning to maintain optimal stock levels and product availability across all channels. • Manage and support 20+ key distributors and retail partners, enhancing trade relationships and improving sell-out performance. • Develop and execute localized marketing campaigns and promotions, boosting category visibility and driving regional sales uplift. • Conduct ongoing market intelligence analysis and competitor benchmarking to inform pricing, product positioning, and channel strategy. • Collaborate cross-functionally with supply chain and logistics teams to ensure 95%+ on-time delivery and service consistency. • Provide detailed business reviews and performance reports to senior leadership, contributing to double-digit YoY growth in strategic markets.
• Sales Manager

  Samsung Electronics

  2022.11-2024.10

  (2 years)
• Key Account Manager

  Midea Group

  2022.01-2022.11

  (a year)

  • Led sales operations and export development for Qatar, contributing to a 15% increase in quarterly revenue across key product categories. • Directed local marketing strategy execution, resulting in a 20% boost in brand visibility across retail and digital platforms. • Managed a network of 10+ agents, dealers, and distributors, optimizing channel performance and market coverage. • Negotiated trade terms and promotional agreements, driving double-digit sell- through growth in mobile and home appliances. • Coordinated cross-functional teams to support product launches, achieving on-shelf availability of 98% across top-tier retailers. • Conducted competitive analysis and market feedback reporting, influencing regional pricing and product positioning strategies.
• Assistant Sales Manager

  Panasonic Middle East & Africa

  2020.03-2021.12

  (2 years)

  5 years 7 months (1 year 10 months) • Managed sales operations across Iraq, UAE, Pakistan, Qatar, and Kuwait, contributing to an average 10–12% annual growth in key markets. • Led business planning meetings and PSI reviews with regional distributors, improving forecast accuracy and stock efficiency. • Spearheaded distributor restructuring initiatives in Iraq and Pakistan, resulting in enhanced market penetration and sales performance. • Executed seasonal and tactical promotions, boosting category sales by up to 25% during peak retail periods. • Analyzed customer behavior and channel dynamics to shape pricing strategies and optimize product mix across retail and wholesale segments. • Coordinated with logistics and finance teams to streamline operations, reducing order-to-delivery time by 15% and improving cash flow cycles.
• Senior Sales Specialist

  FAWAZ GROUP

  2016.06-2020.03

  (4 years)

  (3 years 10 months)
• Senior Sales Engineer

  Unigulf Development LLC

  2015.09-2016.05

  (9 months)
• Export Sales Engineer

  Aerodyne Cooling Systems

  2013.09-2015.08

  (2 years)
• SALES ENGINEER

  Kraus & Naimer GmbH

  2011.07-2013.09

  (2 years)

  (2 years 3 months)
• SALES ENGINEER

  Kraus & Naimer GmbH

  2009.05-2011.07

  (2 years)

  (2 years 3 months) Responsible for switchgear sales in Middle East & Africa

Educational experience

• Indian Institute of Management, Indore

  Business Administration and management, general

  2021.11-2022.11

  (a year)
• Jamnalal Bajaj Institute of Management Studies

  Business Administration and Management general

  2019.06-2021.06

  (2 years)
• Anna University Chennai

  Electrical and Electronics engineering

  2004.01-2008.01

  (4 years)
• Kendriya vidyalaya

  1992.01-2004.01

  (12 years)

Certificates