Vinícius Navarro

São Paulo, São PauloNationality
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Work experience

  • Account Manager Lead, Brazil

    Spotify
    2021.06-Current(4 years)
    Directly leading a team of account managers to support and drive revenue, while leading all aspects of planning and execution for key client accounts, providing team mentorship and guidance while delivering tailored solutions to client requests including pipeline hygiene, campaign pacing, production tracking, measurement outcomes and client billing. Aways collaborating with Sales on key accounts needs, and act as an operational point of contact for clients, including partnering with Sales for account planning exercises, QBRs and upfront negotiations to evaluate client business needs. I’m also responsible to give the same support to the vendor partner team, making sure they are able to have the same delivery excellence and being the POC for any needs related to client services from the start of the sales cycle to the end, training them and providing all support materials and strategy directions.
  • Client Solutions and Success Lead, Brazil

    Spotify
    2019.02-Current(7 years)
    Manage the Client Solutions and Success team in Brazil, both teams are responsible for making a campaign successful from end to end, since the elaboration of a proposal to the delivery of the campaign or project. My main responsibility is to manage both teams with the intention of thriving the advertising sales team in Brazil.
  • Sales Planning Lead, Brazil

    Spotify
    2017.09-2019.02(a year)
    Manager of the Sales Planning team in Brazil, both from a day-to-day view point and holistically for the region, looking to contribute to strategic activities for high profile accounts, Serving an escalation point for the regional team, and channel feedback up to the Head of Sales Planning.Responsible for Supporting the team, maintaining and closing sales pipeline in close collaboration with EU and USA Partner sales teams. Assist with customer media specification briefing, support with sales narratives and collect media assets. Working on and supporting in forecast and reserve inventory. Input and update sales orders into CRM system, maintain complete IO process. Secure campaign delivery and monitor campaign performance and deliver post campaign reports upon campaign completion. Liaise with finance department on invoicing support. Working daily with display, video and audio digital ads, delivering directly and programmatic media.
  • Campaign Manager

    Rede Globo
    2015.12-2017.09(2 years)
    Responsible for the management of online media campaigns in Rede Globo websites and integrated digital projects with TV such as Soccer 2017. Main activities: Monitoring, optimization and implementation of digital media campaigns, through direct sales (display, video) and campaigns in programmatic media, development and monitoring of projects involving Globo digital platforms, development of strategies for campaigns optimization. Digital ads programming, after-sales service with advertising agencies and adservers. Creation of post-sale reports and knowledge of online media metrics tools as DFP, Digital Ad Ratings and Nielsen Digital Brand effect (DBE). Daily use of Rubicon and Google ADX programmatic media platform for cration of deals.
  • Campaign Manager

    Fox International Channels (FIC)
    2014.10-2015.12(a year)
    Responsible for managing online media campaigns of FOX group websites - Foxsports.com.br and Foxplay.com.br (VOD). Monitoring and optimization of all digital campaigns. Development and monitoring of special projects involving all companys digital platforms. Create business opportunities in partnership with the editorial team; Coordination of marketing campaigns to ensure the performance of started campaigns; Analysis and defense of online media (Tools: Google Analytics and ComScore); Experience with attendance and monitoring of TV campaigns. Contact and development of new projects with LATAM and Miami teams.
  • Media Planner

    Omelete Company
    2013.06-2014.10(a year)
    Responsible for planning proposals for advertising agencies, connecting media display campaigns (IAB formats) with creation of differentiated actions, associating advertiser brands with editorial content. Coordination of special projects for advertisers, such as Branded Content, Merchandising and Product Placement actions in Omeletes 3 video programs, actions in social networks and cultural competitions,production and coordination of events such as movie and games pre-releases, among others. Experience working in client campaigns as Netflix, Citroën, Vivo, Warner Bros, Paramount Pictures, Skol, Fiat, among others.
  • Ad Ops Analyst

    Omelete Company
    2012.11-2013.06(8 months)
    Comercial Operation Analyst in Omelete, responsable for optimization and performance monitoring of advertising and retail campaigns at Omelete website. Development of strategies for optimization of campaigns. Feeding and creation of reports of Website performance and campaigns for retail and advertising, programming of digital display and direct work with Advertising Agencies and Adservers. Use some tools as Photoshop and Flash. Responsable for criaton of campaign results presentations.
  • Intern in Commercial Development

    Abril
    2011.06-2012.08(a year)
    Digital marketing assistance in the administration of the collections site, email marketing, using DreamWeaver, assistance in the elaboration of marketing strategies, preparation and feeding of reports, and mainly in the administration assistance of the site Assineabril.com.br with the Replacing displays, registering new offers, creating campaigns, feeding and creating sales reports

Educational experience

  • Escola Superior de Propaganda e Marketing

    Consumption Sciences master of business administration (mba)
  • Universidade Presbiteriana Mackenzie

    Públicidade, Propaganda e Marketing publicitário
  • Camargo Aranha

    Administração tecnico
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