Work experience

• Influencer Marketing Specialist

  DJI

  2023.07-Current

  (2 years)

  • Activated influencer partnerships for 30+ product launches, driving over 100M views across TikTok, Instagram, and YouTube, surpassing campaign view KPIs by 50%. Achieved a Cost-Per-View (CPV) 40% lower than benchmark, optimizing campaign cost-effectiveness. • Managed end-to-end communication with 200+ influencers and agencies spanning tech, lifestyle, filmmaking, and sports, including Olympic athletes and celebrities. Expanded influencer roster by scouting 100+ new creators, enhancing campaign reach and diversity. • Successfully managed a $6.5M+ budget, overseeing all aspects of influencer communication, including outreach, negotiations, contract management, and performance reporting. • Orchestrated influencer participation in industry events and beta testing programs, gathering critical feedback to enhance product offerings. Directed the video and photo content creation process, ensuring high-quality deliverables.
• Influencer Campaign Manager

  BENlabs

  2023.01-2023.07

  (7 months)
• Influencer Campaign Manager Associate

  DA Culture International

  2022.01-2022.06

  (6 months)

  • Sourced and onboarded 30+ influencers, generating 2.3M+ views and a 37% increase in sales for e-commerce clients. • Established an influencer roster in CRM systems, streamlining workflow and enhancing tracking and evaluation process.