Work experience

• Brand Marketing Manager

  SharkNinja

  2024.10-Current

  (2 years)

  Achievements/Tasks Responsible for revenue growth, profitability and market share expansion / P&L of Shark categories: + $80M in revenue yearly Daily use of dashboards ( PowerBi, ACE), Excel to analyze cross-channel marketing activities (Media, PR, social) by integrating sell-out data and generating actionable business performance insights Own brand strategy, positioning, messaging, and integrated communication plans, ensuring consistency across Social, Media, PR, D2C, AMZ, TikTok, Affiliate and Trade Marketing Lead coordination of online and offline strategies ( GTM ), aligning cross-functional teams to ensure on-time execution of commercial and marketing plans Daily performance reporting and presentations to global stakeholders, translating insights into clear business recommendations Manage agency partners and external stakeholders communication and deliverables
• Amazon Marketing Manager

  SharkNinja

  2024.06-2025.09

  (a year)

  Achievements/Tasks Responsible for driving margin improvement across SharkNinja categories on Amazon, with full ownership of budget planning and execution Develop and execute brand media, DSP, and video Ads strategies to drive awareness and consideration across key audiences Owning AMC insights for better investment efficiency and improve categories margins Daily communication with external stakeholders
• Senior Performance Marketing Manager

  Front Row

  2019.01-2024.04

  (5 years)

  Achievements/Tasks Owned end-to-end digital media strategy, budgeting and communication for major brands: Bosch, Essity Led a 5-person team, translating client needs into local briefs and bridging gaps in operational execution 5 years of experience in content creation, ads management, media strategy development, and Amazon Marketing Cloud (AMC)

Educational experience

• University of Verona

  Marketing e Comunicazione d'impresa

  2015.01-2018.07

  (4 years)
• University of kassel

  Management Field

Certificates