Valeriy

Boston, Massachusetts, United StatesNationality United States
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Work experience

  • Head of Marketing

    Realeyes - The Eye Clinic
    2019.01-Current(7 years)
    Realeyes — is a network of specialized eye microsurgery clinics.Key task: management of the marketing department and increasing the number of leads in the company, improving the efficiency of all lead metrics - Leads, CR, SERM, ROMI.The team consists of up to 5 people.ACHIEVEMENTS:• Reduced the cost per click, increased the budget, and reduced the cost per lead by 45%• Increased the number of leads from advertising by 65% over a year of work• Reduced the cost per lead by 32% and increased their quantity by 38% in 2020• Increased the number of leads by 128% and reduced the price by 41% over 2 years• Established a process for systematic work on conversion (reduced steps to a lead), implemented CRM, optimized advertising campaigns, increased the speed and quality of customer service (IP telephony and customer communication training), and more.JOB FUNCTIONS:• Development and implementation of marketing strategy• Financial planning and budgeting• Personnel management: development of KPIs, task setting, control of performance indicators• Market and competitor analysis• Setting up end-to-end analytics, building funnels• Optimization of advertising campaigns• Reputation management• Analysis of advertising campaign efficiency, reporting• Main advertising channels: SEO, Yandex.Direct, Google Adwords, Vk, Ok, MyTarget, Facebook, Instagram.
  • Marketing Manager

    Perfleor
    2022.06-2023.09(a year)
    Perfleor — a manufacturer of professional hair cosmetics.Key task: development of 3 brands for different implementation models: Retail, Marketplaces, and Teleshopping.Managed a team of 4 people: brand manager, SMM specialist, designer, analyst.ACHIEVEMENTS:• Broke historical record for deals in a month, from 1231 in April 2022 to 1460 in August• Increased leads from 484 to 496• Improved lead-to-deal conversion rate by 15.7%.JOB FUNCTIONS:• Conducted a complete rebranding of the company• Developed brand positioning, brand concept, naming, logo, packaging, advertising and promotional materials• Conducted market and competitor analysis• Developed product implementation models• Created marketing plan and strategy• Developed communication strategy and tone of voice• Set goals, tasks, and monitored performance.
  • Head of Digital Direction

    OTLNAL
    2021.07-2022.06(a year)
    OTLNAL — is a microfinance company that provides online loans 24/7. Managed a marketing team of up to 8 people, including a marketer, SEO specialist, SMM manager, copywriter, designer, and analyst.ACHIEVEMENTS:• Reduced unnecessary expenses by almost $20.000 per month within 2 months• Ranked the company in the TOP 5 for SEO optimization within 6 months• Implemented a mailing campaign for offers from competitors to customers who didnt pass the scoring process, resulting in an additional $4.600 per month• Implemented advertising to customers of mobile operators who visited specific websites, resulting in more than $12.300 per month• Implemented a reputation management system and worked on customer reviews• Worked with a service to obtain visitor phone numbers on the website, resulting in more than $15.400 per month for the company.FUNCTIONS:• Development and implementation of marketing strategy• Personnel management: task setting and decomposition, recruitment and training, deadline monitoring, motivation• Funnel building and analytics setup• Optimization and testing of channels• Document flow and hotel budget planning• Competitor analysis and LTV work• Analysis of target audience and competitor analysis• Interaction with customers, collecting and aggregating needs, initiating ideas• Selection of project implementation tools, development of mechanics, technical specifications, cost optimization• Marketing analytics in Google Analytics and Yandex Metrica• Contextual advertising (Google Ads and Yandex Direct)• Analysis of implemented activities, process optimization, idea generation, search for new solutions and brand promotion technologies.
  • Traffic Arbitrage

    Individual Entrepreneur
    2018.09-2021.07(3 years)
    Traffic arbitrage on financial platforms.ACHIEVEMENTS:• Achieved ROI indicators of 300% on average for grey advertising and 130 for white• The most profitable offer for April-May showed an EPC of 0.36 EUR.JOB FUNCTIONS:• Evaluation of the quality of attracted traffic• Control of traffic volumes and metrics• Campaign analytics and optimization.
  • Head of Digital Direction

    PopArt Gallery
    2019.05-2021.06(2 years)
    ACHIEVEMENTS:• Increased website sales by 55%• Increased number of dealership points from 6 to 42.JOB FUNCTIONS:• Developed marketing plan• Developed content strategy• Developed commercial proposal• Utilized channels for development: CRM marketing, Email, SEO, SMM, CPC, Influencer marketing.• Automated each channel• Developed dealership network (packaging, proposals, offers, affiliate program).
  • Digital Marketer Manager

    Robocash Group
    2016.11-2018.11(2 years)
    RoboFinance — is an international company and developer of financial products within the Robocash Group. The key task is to develop marketing projects in Russia, Kazakhstan, Spain, Indonesia, and Vietnam, including independently developing the direction of Kazakhstan from scratch.ACHIEVEMENTS:• Signed agreements with 9 large MFIs on providing each other with a list of negative keywords to be used in advertising by themselves and their partners. The list of companies is http://prntscr.com/qmrnnlThis step allowed for a more honest advertising policy and allowed for brand development without the risk of competitors eating up potential clients. It also helped to reduce customer acquisition costs.• Launched marketing in Kazakhstan: increased the number of loans issued from 26 to 227 in the first month of work and reduced the cost per lead by 70%• Successfully launched Facebook and Instagram in Kazakhstan and Russia. The highest conversions of all channels.• Developed marketing activity that brought in more than $50.000 in net profit and more than $600.000 in a year• Successfully launched traffic arbitrage, which covered the salaries of almost half of the marketing department: ROI reached 400%.JOB FUNCTIONS:• Setting up, managing, and optimizing advertising campaigns• Calculating ROI, cash flow• Developing, setting tasks, monitoring, and measuring the results of advertising projects and campaigns• Working with CPA networks, monitoring webmasters, analyzing competitors, setting and managing tasks• Writing tasks for designers, call center representatives, marketers, copywriters, PR, and monitoring the works completion• Traffic arbitrage• Negotiating with partners• Writing regulations, test tasks for new employees• Optimizing work processes.

Educational experience

  • University of Illinois Urbana-Champaign

    Digital Marketing specializations
  • International Eastern European College

    Marketing manager associates degree
  • Новосибирский Государственный Университет (НГУ)

    clinical, counseling and applied psychology
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