Managed partner/media contracts and P&L along with ecommerce vendor relationship for homecenter channel. Crafted a detailed annual strategy incorporating seasonality, promotions, launches and traffic driving levers. Onboarded direct report while creating growth and structure for new role within agile framework.

Developed two year store and online strategy incorporating promotions and product launches to turn a limited at-risk assortment into an intentional interconnected assortment that appeals to key consumer insights. Flawlessly executed critical Q4 import promotion while exceeding prior year POS and profitability. Expanded online assortment by 3x while incorporating a strategic media plan for best in class launch. Doubled ecommerce online penetration along with +55% dollar growth from prior year.

Increased online penetration rate 4% along with overall 25% growth YOY amidst negative industry and consumer traffic trends. Drove optimization of product assortment, skillfully negotiating pricing while identifying and capitalizing on profitability levers to enhance overall financial performance. Implemented a detailed innovation strategy across product, process, and distribution channels in a critical sector. Led the successful launch of an industry-leading product line while developing impactful go-to-market strategies and automating new model setup. Spearheaded new business strategy to secure and dominate a previously untapped category, successfully capturing a key customer account while skillfully negotiating favorable contractual agreements.

Managed high-value portfolio of +$200M annual business, demonstrating full ownership of P&L responsibilities while driving a steadfast focus on maximizing profitability and productivity in a dynamic merchandising environment. Skillfully negotiated and implemented innovative merchandising concepts, effectively introducing cutting-edge product launches Leveraged invaluable shopper insights, comprehensive market analytics, and a highly effective go-to-market strategy to meticulously transform the balance of sale within the account, strategically leveraging pricing, promotions, and product selection. The result was a strengthened market positioning and enhanced customer engagement.

Developed a market strategy to network with builders, designers, architects and trade customers while incorporating nationwide influencer events ranging from 20-2,000 guests. Improved partnership and profitability across 36 distribution accounts in AL, GA and Florida panhandle by strengthening relationships and reducing P&L allowances by 8% YOY. In response to supporting the largest launch in brand history, executed 11 showroom remodels as well as negotiated 28% minimum expansion of our brand within these showrooms. Demonstrated leadership by onboarding 4 new hires in addition to participation with JennAir council advisory role.