- Sales Strategy Execution: Drive sales initiatives aligned with Agetco’s strategy as Huawei Digital Power’s exclusive VAP in the region. - Market Expansion: Identify and pursue growth opportunities across sectors, establishing new client relationships and deepening existing ones. - Team Leadership: Lead, train, and motivate the sales team to achieve targets and enhance customer engagement. - Target Achievement: Meet or exceed sales goals through effective pipeline management, forecasting, and KPI tracking. - Client Liaison: Act as a primary contact for clients, ensuring seamless communication and alignment with Huawei Digital Power solutions.

(1 year 1 month) - Techno-Commercial Coordination: Acted as liaison between field BD teams and Commercial Director to align with company objectives and strategies. - Market Analysis: Conducted in-depth market research to identify new opportunities, trends, and risks. - Contract Negotiation: Led negotiations with clients and partners, securing favorable terms and regulatory compliance. - Pipeline Development: Built and maintained an active C&I project pipeline valued at USD 16M.

(1 year 7 months) - Client Prospecting: Targeted C&I clients from multinationals to local firms through cold calls, meetings, and follow-ups. - Techno-Commercial Negotiations: Led deal negotiations with mid- management and C-level executives. - Channel Collaboration: Worked with channel partners to build the commercial pipeline. - Public Engagement: Spoke at exhibitions, conferences, and trade shows. - Project Pipeline: Built a 70 MWp (USD 42M) solar, hybrid, and storage project pipeline. - Deals Closed: Closed Energy Savings, Solar Lease, and PPA agreements totaling 35 MWp (USD 21M)

(2 years 4 months) - Sales Team Training & Management: Supervised rotating batches of 20 associates focused on lead generation through road running, cold calling, and partnerships. - Key KPIs: Drove Sales Revenue, New Leads, Opportunities, and Conversion Rate. - Data Oversight: Ensured timely, accurate data entry in Salesforce and maintained data quality. - Sales Analysis: Derived insights from sales data, evaluated practices, and addressed performance gaps. - Client Liaison: Managed all closings, coordinating between clients and operations. - Receivables Recovery: Monitored and supported receivables collection. - Sales Achievement: Secured PKR 120M in annual residential solar sales revenue.

(1 year 6 months) - Business Development: Managed BD for New Voice International’s SaaS portfolio. - Market Targeting: Identified target markets and customized product pitches. - Vendor Coordination: Ensured smooth communication and implementation with vendors. - Market Growth: Enhanced market presence through strategic positioning and execution. - Pipeline Development: Built a AED 12.5M pipeline via high-volume cold calling with strong conversion rates.

- Business Planning: Created Area Business Plans aligned with regional strategies. - KSI Achievement: Met shipment volumes, in-market sales, and distribution KPIs (Coverage, Hit Rate, Call Frequency). - Team Development: Coached DSRs & Distributors using PMI's Work-With process for SICM implementation. - Trade Relationships: Built and leveraged trade relationships to drive growth and execute the Area Business Plan smoothly.

(1 year 7 months) - Real-Time Monitoring: Oversaw value chain products, CRT activities, and Consensus Building. - Parts Business Management: Enhanced Dealership In-House Parts through monitoring, audits, order intake, and payment recovery. - Standard Implementation: Maintained Toyota Service and Parts (TDSP) standards to boost operational efficiency and customer satisfaction. - Manpower Development: Trained dealership staff through OJT, improving employee satisfaction with ES-focused initiatives.