Regional Sales & Marketing Manager for JCB Tools - Tasher responsible for Middle East, Africa and South East Asia Region Business.

PFT Tools are Authorized Sole Distributors of Apex Tool Group (ATG), Hand tools brand SATA and European Industrial and DIY power Tool Brand FERM•Responsible for working closely with the firm’s partners and providing advice, recommendations and information to enable the firm to grow whilst maintaining its regulatory responsibilities.•Taking charge of the commercial, technical and organizational interests. •Managing relationships with key stakeholders.•Oversaw executive leadership, company training, and public relations.•Developed intensive, ambitious business strategies, short-term goals, and long-term objectives.•Negotiating terms and closing deals.•Spearheaded overhaul of various underperforming departments to reduce stagnation and increase growth and productivity.•Fostered change in company culture to be more open, transparent, and accountable.•Key metrics includes:oSell-out growth rate achieved at 143% o56% increase in the overall margin LevelsoCoverage increased to 155 dealersoSignificant increase in the number of End user Coverage, OEM’s Garages etc.

Key Achievements :•$6.5 Mn P&L responsibility at revenue increase from $4.7 Mn in 2015 to $8.7 Mn in 2019) with the increase in profitability @+120 bps (DEWALT & STANLEY Brands)•+15%, increase in market share (from 19% to 34%) primarily driven by Innovation during 2018-19•+ 130% Gain in Market Share ($0.75 Mn to $1.8 Mn in 2017-20) increase in Accessories Segment driven by Construction and Oil & Gas Sectors •Coached and provided direction to the Sales Team according to the Operating Plan - delivering volumes, growing revenue and optimizing profits (+ 35% increase in End user Business, 2016-19)•Managed Cross functional relationships in Dubai and actively provided input to Product, Marketing teams on value proposition, driven Marketing agenda and accuracy in Forecast Highlights / Initiatives during the pandemic times•Master mind behind the successful set up of a Dealer call center for assisting tool operations for end users, one of its kind in the power tool market•Extensive usage of social media platforms, including online demo / training videos, online customer reviews, etc. which is first of its kind in Kuwait market •Strategic bundling of products (such as pressure washers with automotive tool kits) for better market penetration even at strict market lock downs•Implemented a detailed 80:20 plan with regard to inventory forecast, providing a significant leverage to the Operating Working Capital

Sales Manager - Kuwait for SBD industrial range products.Key business achievements, includes:o$1.3 Mn (+120%) – DEWALT Fasteners developed by SBD, Positions DEWALT a Strategic Partner in the Construction sector. (SBD WIN Award Winner, 2014 – 15)o$1Mn Market Share Gain – DEWALT Souk and Retail Businesses Growth, (SBD WIN Award Winner, 2017)o$1 Mn New Channel Expansion – DEWALT (+35% Market Penetration, SBD WIN Award Winner, 2018)o$1.5 Mn (+110%) – Business Growth through successful launch of New Products, Rental Customers Growth initiative and Commercialization of Spare parts, 2018-19

Key Account Manager - Handled Key Accounts for SBD industrial Brands.

Field Product Specialist - Handled Key Accounts for DEWALT.

Key Achievements :oManaged and developed new Key Accounts for HSS and Solid Carbide Cutting Tools and increased the Revenue by 15% YOYoInstrumental in increasing the market share +30% for Addison Cutting Tools business in Punjab (2004 – 05)

Production Supervisor - Cutting Tools Division