Global Business Strategy & Operations Leader | International Market Expansion | New Business Development. With over 30 years of experience driving growth across diverse global markets, I specialise in international sales, business strategy, and cross-functional leadership. My expertise spans consumer electronics, industrial machinery, healthcare, and entertainment, with a focus on emerging markets such as China, India, Southeast Asia, and Latin America. Key Expertise: International Sales & Business Development: Extensive experience in direct sales, strategic partnerships, and distribution management. I have expanded market share for consumer electronics, industrial equipment, and LED lighting, achieving significant sales growth in emerging markets. New Business Creation & Market Entry: Led multiple market entry projects, from market research and feasibility studies to product localisation and business planning. I have established subsidiaries and joint ventures in India, China, and Mexico, managing operations from start to finish. Strategic Planning & Cross-functional Leadership: Proven track record in leading teams across sales, marketing, finance, and product development. Expertise in business transformation, implementing ERP/RPA, and developing performance management systems. Product Development & Marketing: Spearheaded product innovation and go-to-market strategies, with a focus on localisation and competitive positioning. M&A Integration & Corporate Management: Led the integration of overseas subsidiaries and managed mergers and acquisitions, aligning strategies and ensuring smooth transitions. Digital Marketing & Brand Strategy: Extensive experience in digital marketing, e-commerce, and brand management, driving market penetration and customer loyalty. Experience: OCG Japan (Consulting): Lead consulting services in international business development, market entry, and new business creation across China, Southeast Asia, India and other main market. Endo Lighting: Country Manager in India, transforming the business into a profitable entity through restructuring and high-end lighting expansion. Funai Electric: Led product development and market expansion in China and India, establishing successful joint ventures. AIWA & Others: Spearheaded international sales and marketing, establishing a new office in Chengdu, China, increasing sales by 400%. I am passionate about navigating complex international markets and driving sustainable growth through strategic business development.