Tripp's Resume

Tripp

Contract Copywriter

Copywriter

Live in United States

Nationality

Summary

Creative copywriter

Work experience

Contract Copywriter
NinjaTrader
2025.12-Current
(8 months)
Creative Consultant & Strategist
Fred
2025.01-Current
(2 years)
(1 year 6 months) -Led branding efforts for start-up content creative shop. -Crafted all website & UX copy. -Collaborated with stakeholders to define brand & messaging strategies. -Collaborated with Art team to craft sales decks & presentations.
Freelance Creative Director & Brand Strategist
Tripp Barry: Mercenary Creative
2023.09-Current
(3 years)
(2 years 10 months) --Senior Brand Strategist for boutique design agencies. •Led market research initiatives to gauge consumer perceptions, informing future branding endeavors. • Analyzed market trends to identify growth opportunities and adjust branding efforts accordingly. • Implemented data-driven approaches to optimize brand positioning within competitive markets. • Crafted compelling narratives for branded content, resonating with target audiences and driving conversion rates. --Copywriter/Brand Manager for financial companies. •Managed campaigns from concept to execution, leading casting efforts, location scouting, and vendor procurement. • Developed campaigns that saw 35% or more increases from previous KPIs. • Implemented UX best practices for all website and landing page projects. • Aided in streamlining creative processes for improved efficiency and team productivity. • Worked with professional athletes and leagues in executing brand partnerships. Clients include: TY Beanie Babies, milkadamia, Screencastify, ProManage, Chicago Dept. of Public Health, Country Meats, Proper Good, Trejo's Tacos, Rule 1 Proteins, & Eastern Illinois University
Associate Creative Director
Impact Networking, LLC
2021.08-2023.08
(2 years)
3 years 10 months (2 years 1 month) • Developed performance marketing content and messaging strategies with lead conversion rates upwards of 40%. • Played an instrumental role in creative planning and review sessions, working with teams to elevate quality of deliverables. • Created innovative advertising campaigns that successfully generated increased brand awareness, recognition, and conversion. • Spearheaded growth initiatives and mentored junior creatives to help enhance skills and capabilities. • Collaborated with New Business team to pitch business proposals to prospective clients with a 50% success rate. • Maintained an empathetic leadership style that fostered award-winning work and cohesiveness among departments. • Developed best practices for Search Engine Optimization (SEO). Clients included: The Hose Monster Company, Schuetz Insurance, Illinois Primary Health Care Providers Association, Classic Mechanics, Kapital Steel,
Senior Copywriter/Content Specialist
Inc., & Maxim Lighting
2019.11-2021.08
(2 years)
(1 year 10 months) • Collaborated with UX & UI Designers to craft dynamic UX/website copy for a more fluid customer journey and user experience. • Created successful CPG shopper marketing campaigns for food, alcohol, and hardware brands. • Improved search result rankings with targeted SEO strategy, increasing website traffic by 400%. • Produced scripts and storyboards for video productions while also serving as director on video shoots. • Developed product branding and positioning strategies for SMBs to deliver sizable results with smaller budgets. Clients include: Heaven's Door Whiskey, Badger Paperboard, Farmer CPA, Interactive Inks & Coatings, Meats by Linz, & Rubber Products Distributors (RPD)
Copywriter
Fusion92
2018.05-2019.09
(a year)
(1 year 5 months) • Full-service storyteller, delivering content across all digital and traditional channels. • Wrote broadcast, print, and digital ads for clients in the telecom, food/bev, and automotive industries. • Customized brand messaging to reach and capture target audiences interest and drive engagement. • Crafted content for brand partnerships with pharmaceutical companies. • Implemented strategies and tactics to grow followers on social media channels. • Developed presentation skills to partake in client pitches and help sell creative work. • Created collateral for Fortune 500 companies. • Developed national brand launch campaigns. Clients include: H&R Block, AT&T, Rivian, IG Forex Trading, Old Wisconsin Sausages, Spartan College of Aeronautics, Gallagher Insurance, Pathway Veterinary Alliance, Fiserv, & Bosch Tools.
Feelance Copywriter
Freelance
2010.01-2018.07
(9 years)
(8 years 7 months) • Wrote advertising copy for online content, adhering to clients' overarching brand identity and personality. • Produced original, creative content for promotional advertisements and marketing materials. • Formatted copy to align with project-specific guidelines.
Contract Paralegal
Katten Muchin Rosenman LLP
2014.04-2018.05
(4 years)
(4 years 2 months) -Review and filter legal documents prior to litigation. -Create trial exhibit files and indexes. -Conduct appropriate legal research.
Marketing Associate - Contract
Neal, Gerber & Eisenberg LLP
2012.08-2014.04
(2 years)
(1 year 9 months) -Proficiency with market analytics and CRM tools. -Complete various projects for the entire department, and conduct research on various legal matters. -Assist Attorneys and Paralegals in creating legal documents: filing them electronically.
Bartender
Murphys Bleachers
2009.05-2012.08
(3 years)
(3 years 4 months)
Sales Account Executive
Schneider National
2008.01-2009.01
(a year)
-Led sales team in monthly profits multiple times. -Obtained new Accounts through cold calling and Mailed Marketing pieces. -Maintained a high level of professionalism and quality of work. -Proficiency with CRM and SAP programs.