(1 year 4 months) • Conducted market research and user analysis on the SEA and US casual gaming sector, identifying growth opportunities that drove the increased social media engagement through targeted branding strategies. • Managed social media campaigns and performance reporting for 5 key games across SEA and the US, optimizing monthly and annual budget allocation through data-driven analysis of key performance metrics.

• Developed and executed comprehensive business development strategies, leading to significant growth in client acquisition and successful partnerships with the top 3 agencies in Vietnam. • Researched and engaged with a portfolio of 8 banking clients, analyzing their digital marketing needs and proposing tailored gamification strategies to strengthen their customer acquisition and retention. • Account Executive & Project Consulting: Xứ Sở Dinh Dưỡng VitaDairy

• Drove lead generation, executed outreach strategy, and provided consultancy to 20+ clients across 10 industries, including banking clients. • Conceived and refined project proposals with stakeholders, and led the team to implement gamification solutions for 2 two clients in Q1 2023. • Project Lead: Larue Diện mạo mới, Đón Tết yêu đời