• Market entry and new development of Cramer in Germany through the dealer channel • Strategic planning and introduction of operationally relevant business processes • Management of all sales and marketing activities • Development and support of new business relationships with associations, cooperation partners, interest groups, buying groups etc. • Representative of the Cramer brand in Germany as well as contact person and supervisor for sales, customer service, after-sales and marketing Successes: Targeted establishment of the new brand within dealer channel; positioning in the market and strengthen influence within the competitive environment; formulation and implementation of corporate policies and sales strategies

• Sales consultant in direct sales • Consulting and support of existing customers • Development of customer relationships to long term partnership • Acquisition of new customers; analysis of relevant market information • Strategic and operative management of own sales territory Successes: High customer acquisition in the territory and strong development of customers to important key accounts; all KPIs and sales targets were overperformed; multiple performances and sales increases as one of the best sales consultants at Hilti Group

• Management and leadership of the Hilti store • Selling, consulting and solution-oriented customer service • Training of new employees and support for sales professionals • Acquisition and development of customers Successes: The store was saved from closure through own strategic measures; sales targets were exceeded by increasing customer frequency and expanding the number of purchasing customers; new company targets and sales approaches were introduced

• Sales and Marketing activities, Acquiring potential B2B customers • Analyzing competitors and evaluating new marketplaces

• Responsible for international key-customers and distributors • Providing proactive operational support • Planning, steering and controlling of all related order management tasks incl. Conflict and Customer Relationship Mgmt. • Completed bachelor thesis

• Performed market studies and research on European markets, incl. analysis of potential competitors and evaluation of product line-up • Support of domestic customer relations; overall gained a profound insight into Chinese business processes and strategies

• Event- and project management and responsible for event organizations (e.g.: Children’sfestival of the Minister-President of Rheinland Pfalz)