Work experience

• Manager of Social Media

  ASUS

  2024.08-Current

  (a year)

  5 年 1 個月 Led social media marketing efforts for the US market, driving brand awareness, engagement, and follower acquisition. Key Responsibilities: • Strategic Planning: Developed and executed comprehensive social media strategies aligned with overall business objectives. • Content Strategy: Oversaw the development and implementation of content calendars, ensuring a consistent and engaging content flow. • Content Creation and Curation: Led the creation and curation of high-quality content, including videos, images, and written posts. • Community Management: Built and nurtured a strong online community by actively engaging with followers, addressing inquiries, and fostering brand loyalty. • Influencer/Content Creator Partnerships: Collaborated with influential creators to amplify brand reach and drive conversions. • Campaign Management: Managed and executed social media campaigns, including paid advertising and organic initiatives. • Performance Analysis: Monitored key performance indicators (KPIs) such as engagement rates, share of voice, and impressions/reach to optimize strategies. • Data-Driven Insights: Utilized data analytics tools to gain valuable insights and inform future campaigns. Team Leadership: Managed and mentored a team of social media specialists. • Creative Strategy: Developed innovative creative concepts and campaigns to capture audience attention. • Elite Rewards Community Management: Fostering Elite Rewards community with exclusive membership for ROG, building belonging and driving loyalty.
• Social Media Marketing Specialist

  Elite PR Group

  2020.04-2021.06

  (a year)

  2 年 9 個月

Educational experience

• Korea University

  2016.09-2017.06

  (10 months)
• 中華民國貿易發展協會ITI

  韓語

  2015.01-2017.01

  (2 years)
• 國立交通大學

  2011.01-2015.01

  (4 years)

Certificates