firm providing ERP systems, CRM platforms, bespoke software development and digital transformation services. The company primarily serves organisations operating across the Middle East and international markets where enterprise technology adoption is accelerating. I joined the company during its early commercial expansion phase. The commercial team consisted of two senior directors and the Commercial Director to whom I reported directly. My responsibility was to establish new business opportunities and introduce enterprise clients to the company’s technology services across the UK market. Acted as UK commercial lead for ERP, CRM, compliance and digital reporting platforms sold into healthcare, education, professional services and finance adjacent organisations. Responsible for generating all new business opportunities across ERP, CRM and bespoke software development solutions with typical deal values between £75000 and £300000. Built and progressed a qualified pipeline exceeding £1500000 and closed over £800000 in contracted project value. Engaged senior decision makers across operations, finance and IT functions to identify operational challenges and align technology solutions. Worked alongside senior directors to position the company within complex enterprise buying environments where services and technical delivery were evaluated together. Developed relationships with consultants. technology partners and introducers within the NetSuite ecosystem to create structured proposal opportunities. Managed multiple concurrent tenders and commercial proposals across sectors including healthcare, professional services and regulated environments. Coordinated early stage solution scoping with technical teams to develop commercially viable proposals and demonstration environments. Commercial and Go To Market Advisory Engagements. Contract Roles. Roles between 2022 and 2025 were structured as short term advisory or project engagements supporting market entry, pipeline development and commercial strategy.

Care Safety Innovations is a healthcare technology venture focused on improving operational safety and care management within regulated care environments. EMPLOYMENT I was brought in to support the commercial development of the product and structure the early go to market strategy during the company’s initial market entry phase. Defined the commercial structure of the product, evolving it from a single mobile application into a broader care management platform used by care organisations and management teams. Built and managed a SaaS pipeline between £600,000 and £1,000,000 during the early commercial rollout. Typical deal sizes ranged between £20,000 and £100,000 depending on organisation size and deployment scope. Onboarded 14 care provider organisations across London, Essex, Cumbria and Dorset. Worked directly with founders and engineers to shape product features, operational workflows and positioning based on buyer requirements within the care sector. Introduced weekly pipeline reviews, improving execution discipline and forecast visibility across the commercial team. Mentored founders and junior commercial staff on discovery, objection handling and close strategy. Generated early market traction through sector events and industry engagement.

Engaged project directors, estates teams and compliance stakeholders involved in hospital infrastructure programmes. Supported proposal development and tender documentation linked to healthcare technology deployments. Contributed to opportunity development representing over £2,000,000 in phased technology deployment potential. Initiated discovery discussions with five NHS Trusts and two private hospital groups. Worked alongside consultants and delivery teams to align proposed technology solutions with operational and compliance requirements. Supported bid strategy, commercial justification and stakeholder mapping within regulated healthcare procurement environments.

Managed commercial relationships with more than 50 international client organisations. Sold sponsorship, advertising and digital marketing packages to senior marketing and communications leaders. Balanced new business acquisition with account growth across existing client relationships. SKILLS SUMMARY Delivered revenue targets within a highly competitive commercial environment.

– Top 20 UK Cybersecurity Distributor Supported partner conversations around endpoint protection, gateway security and Zero Trust architectures. Worked with technical specialists positioning cybersecurity technologies from vendors including Bitdefender and Zero Networks. Developed understanding of enterprise cybersecurity procurement processes, risk frameworks and security architectures. Engaged channel partners responsible for introducing security solutions into enterprise environments.

Worked across international client accounts ensuring budget accuracy, tax compliance and financial audit readiness. Built internal automation tools that reduced administrative workload by approximately 33 percent. Audited multi-million-pound AV and digital media budgets ensuring financial accuracy across multiple channels and markets.

Progressed from junior to senior business development roles across EU funded innovation programmes. Supported go to market and commercialisation of 11 technology ventures. Contributed to cumulative programme linked commercial value between €8 and €12M. Worked with founders corporates investors and public bodies across Europe.