Country Manager, National Sales Manager | Business Consulting, Growth Marketing, Strategic Planning in FMCG. As a Freelance Consultant, I provide business and marketing solutions to clients across various industries, such as FMCG, retail, and education. With over 17 years of experience in sales, distribution, and marketing of FMCG products, I have developed a deep understanding of the consumer behavior, market dynamics, and competitive landscape in Vietnam and Southeast Asia. My expertise lies in designing and implementing effective go-to-market strategies, launching new products, and expanding into untapped markets. I have successfully led and managed diverse product portfolios, ranging from hair care, beverages, and herbal supplements to personal care products for kids, totaling over 160 products. Some of the renowned brands I have worked with include Ellips, Danone, Evian, Arnott's, Lee Kum Kee and Yeo's. I also offer training, coaching, and content writing services to help businesses and individuals achieve their goals and grow their careers.