Marketing - Skin Care Products (Vaseline)•Led the brand strategy for Vaseline in Thailand, aligning with global priorities to drive brand equity and growth.•Managed and executed end-to-end communication plans, from creative development to media execution, ensuring impactful campaigns.•Spearheaded innovation and renovation projects, successfully launching five new products, expanding market reach across Asia.•Supervised the multi-million-pound brand budget, optimizing P&L and collaborating with cross-functional teams for seamless product launches.•Attained the No.1 market share in Thailand’s body skincare segment

Marketing - Skin care (Citra)•Developed and executed local marketing plans, including innovation and communication strategies that strengthened brand equity.•Collaborated with cross-functional teams and external agencies to ensure best-in-class execution of product launches & campaigns.

Marketing - launching new mobile phonePricing Analyst•Spearheaded successful launches of Samsung products, including the Galaxy Note20 and Galaxy Z Fold 2, driving significant market share growth.•Developed and executed integrated marketing campaigns based on deep consumer insights, contributing to more than 50% increase in sales volume during launch periods.•Surpassed sales revenue targets across all sales channels, demonstrating strong commercial acumen.•Developed dynamic pricing models for various smartphone brands, optimizing profitability and market positioning through strategic pricing.