7 years 6 months (2 years 10 months) Lead enterprise-level banking and fintech partnerships across digital banking, payments, credit, and embedded financial infrastructure. Own the strategic direction, commercial performance, and long-term value creation of the Bank’s partnership portfolio across multiple markets, supporting ecosystem monetization, cross-border expansion, and new market entry initiatives. Key Responsibilities & Impact: Define and execute the partnership strategy across embedded payments, credit-as-a-service, and platform-based financial infrastructure. Lead enterprise deal structuring and complex commercial negotiations with banks, fintechs, and technology partners. Own partner P&L performance, lifetime value optimization, and portfolio ROI across regulated markets. Drive partner acquisition and expansion initiatives aligned to multi-rail growth (mobile money, cards, merchant acquiring, and digital financial services). Act as executive relationship owner for strategic partners, engaging C-suite stakeholders and representing partnership performance at EXCO level. Align cross-functional teams (Product, Technology, Risk, Compliance,Operations, Finance) to ensure seamless execution and scalable infrastructure integration. Support regional expansion initiatives across East and West Africa, contributing to strategic market entry and ecosystem development.

(6 years 11 months)

(2 years 7 months) Owner of NCBA’s Telco and Financial Services ecosystem strategy, driving large-scale embedded finance and digital lending infrastructure across Africa. Led multi-rail platform growth delivering USD 7BN+ in loan disbursements, USD 370M+ in deposits, and USD 110M+ in revenues, positioning the Bank as a market leader in telco-integrated financial services. Architected and scaled embedded financial services across mobile money, digital lending, and insurance distribution platforms. Negotiated and structured complex enterprise partnerships with Tier-1 telcos, banks, and fintech players. Directed ecosystem P&L strategy, revenue expansion, and portfolio optimization in regulated markets. Served as executive relationship owner for strategic partners, managing C- suite engagement and long-term commercial alignment. Drove commercialization from pilot to regional expansion, enabling cross- border growth initiatives. Built and led high-performance commercial teams focused on sustainable ecosystem growth.

(1 year 1 month) Commercial growth leader responsible for scaling customer acquisition, engagement, and monetization across large-scale digital financial services portfolios. Directed end-to-end Customer Value Management strategy across mobile lending and digital banking platforms, driving sustainable revenue growth and portfolio performance through data-driven optimization. Architected lifecycle growth frameworks spanning acquisition, onboarding, activation, engagement, cross-sell, and retention. Leveraged advanced segmentation and analytics to improve customer lifetime value and revenue per user. Implemented churn mitigation strategies aligned to credit risk and portfolio sustainability. Integrated growth strategy into product roadmaps, ensuring scalable monetization from launch through maturity. Collaborated across Product, Risk, Marketing, and Data teams to align commercial growth with regulatory and risk parameters. Regularly presented growth performance insights and strategic recommendations to senior leadership.

(1 year 11 months) In this role, I was responsible for unlocking growth at every stage of the user journey, from activation, adoption, retention, expansion revenue and referrals. Optimizing the journey through the customer funnel using user experience research tools like A/B testing to ensure an effective approach to create a smooth customer journey. Experimenting with customer segmentation to make sure that the most suitable segment is targeted with in-app experiences. Identifying opportunities to improve the customer acquisition strategies to increase user engagement with the product. Working closely with other teams to optimize the customer retention strategies to obtain more loyal customers and drive more sales.

(2 years 8 months)

(5 years 6 months) Responsible for promoting the KQ Holidays product and brand to the marketplace using both e-commerce marketing and offline marketing

(5 years 7 months) Implementation of web based e-commerce/e-business applications, Develop a Web Marketing Plan aimed at increasing traffic to the website and number of reservations generated, in conjunction with the Sales and Marketing team. Ensure electronic communication of all Serena promotions, news, events to the Market and (globally when required). Lend technical and creative support to the department on E-commerce and E-Marketing related activities.