• Creating a fresh brand identity and visual representation for the company, including brand guidelines, messaging, and visual assets, that resonates with the target audience and differentiates new visions in the market.• Developing and implementing a comprehensive marketing strategy aligned with the company's objectives to drive brand awareness, community engagement, customer acquisition, and retention.• Leading the design and execution of integrated marketing campaigns across various channels, such as digital advertising, social media, email marketing, print, and community outreach programs.• Creating engaging content for promotional materials, including digital and printed media, tailored to a variety of audiences.• Managing our online presence, including website content, social media platforms, and online reputation management.• Tracking, analyzing, and reporting on marketing campaign performance, making data-driven decisions to optimize future strategies and investments.• Researching and deploying various software, platforms, or integrations as needed to support the department and make it efficient, modern, and capable.• Leading the selection, hiring, and development of a high-performing marketing team as the department expands.

• Managing social media for the International Center, International Student & Scholars Office and The American Language and Culture Institute, including photography, designing posts, and managing the social media calendar. • Page’s followers increased by 70% in 2 months after I joined.• Designing logos and marketing materials (flyers, brochures, etc.) for events, workshops, and programs. • Collect content and send the monthly newsletter. • Researching and writing biweekly blog posts for the International Center & American Language & Culture Institute website. • Attending and photographing International Center & American Language & Culture Institute events and programs. • Keeping up with emerging trends, best practices, and technology.• Managing events for the International Center & American Language & Culture Institute and in partnership with other departments. • Brainstorming and creating organic social media content. • Maintaining and updating website content, such as program descriptions and making sure that websites are up-to-date, timely, relevant, and engaging, with the institution's messaging and brand.• Monitoring engagement statistics and the results of social media efforts. • Analyzing impressions, footprints, and bounce rates on social media to increase follower counts and keep the algorithm running smoothly. • Owned the direct asset development (e.g., photoshoots) to verify up-to-date content for the Marketing team to pull through to various sites and channels.

• Managed Google AdWords, paid search, and shopping campaigns for optimal effectiveness. Conducted keyword research and used ad copy according to best practices.• Analyzed marketing metrics to gauge campaign success and improve strategies. Managed market research and campaign analysis for strategic marketing direction.• Oversaw various marketing campaigns with a focus on B2B, B2C, and D2C marketing. Managed meetings with new clients and increased client base by 60% in 4 months. Directed marketing efforts, including video editing and social media strategy.• Developed and executed integrated marketing plans/programs and strategies to meet business objectives. Monitored and provided recommendations for SEO.• Managed staff including recruitment, management, and development. Handled employee complaints and executed disciplinary action as needed. Managed program budget, goals, and objectives in alignment with organizational goals.

• Creating and producing artwork based on client requests and preferences• Managing and maintaining relationships with clients to ensure customer satisfaction• Developing and implementing marketing strategies to promote your artwork and attract new clients• Managing your own finances, including budgeting, invoicing, and payment tracking• Conducting market research to identify trends and opportunities in the art market• Managing your own inventory of materials and artwork• Collaborating with other artists or vendors to create unique products or services• Staying up-to-date on the latest art and design trends and techniques• Participating in art shows, fairs, or other events to promote your artwork and connect with potential clients• Maintaining a website or social media presence to showcase your artwork and attract new clients.

• Developed and created engaging, informative, and relevant content for the target audience. Conducted research to gather information, fact-check, and ensure content accuracy. Optimized content for search engines to improve visibility and reach.• Collaborated effectively with team members to produce high-quality content. Developed and implemented content strategies aligned with company goals.• Managed social media channels, creating social media posts, and engaging with the audience.• Tracked content performance through analytics and made data-driven decisions to optimize content.• Generated new ideas and creative approaches to keep content fresh and engaging. Assisted with writing articles, news stories, and photojournalism.• Organized meetings with company and community stakeholders to collect information related to stories and content

• Conducted market research to identify potential customers, competitors, and market trends.• Developed and implemented strategic marketing plans to increase brand awareness, drive traffic, and generate leads.• Collaborated with cross-functional teams such as product, sales, and creative teams to create effective marketing campaigns.• Analyzed campaign performance data and adjust strategies as needed to optimize results.• Monitored and reported on industry and market trends, as well as competitor activities.• Developed and managed marketing budgets and allocate resources effectively.• Identified and evaluated new marketing channels and technologies to reach target audiences.• Developed and maintained strong relationships with key stakeholders, including customers, partners, and vendors.• Managed the development and distribution of marketing materials, including website content, social media posts, email campaigns, and advertising.• Ensured that all marketing efforts align with the overall business goals and objectives.