Work experience

• Area Sales Manager

  Crest Systems Sdn Bhd

  2024.06-Current

  (a year)

  Manage accounts in the semiconductor and medical device manufacturing sectors across Northern Malaysia. • Product Leader for Evident Industrial Microscope and Nordson Bondtester (Northern Region), served as the main contact between partners and Crest Systems for sales, forecasts, configurations, events, training, and product updates. • For Evident Industrial Microscope - Led a team of 2 salespersons to achieve a 17.5% increase in sales from Q1 2024 to Q1 2025 (YoY growth), while also driving a 4.5% improvement from Q4 2024 to Q1 2025 (QoQgrowth), demonstrating both short-term and long-term performance gains. • For Nordson Bondtester - Order volumes remained consistent from Q1 2024 to Q1 2025, ensuring steady supplier relationships and operational stability. • Involved in supporting and managing a diverse range of system solutions, including X-ray, AOI, Sonoscan, Wafer Inspection, Ionic Contamination Test, Solderability Testers, and Laser Decap. • Identify industry trends, customer needs, and competitive products, providing insights to sales and marketing teams. • Organize and lead product training sessions for internal teams, partners, and customers to ensure thorough product knowledge and technical support. • Coordinate product launches, supporting marketing eforts with positioning, collateral, and communication strategies. • Provide pricing recommendations and guide on custom product configurations based on customer-specific needs. • Track product performance and prepare regular reports for senior management on product status, opportunities, and challenges. Achieved consistent sales growth and strengthened customer relationships through solution-focused engagement.
• Sales Manager

  Anewtech Systems Sdn Bhd

  2019.01-2023.08

  (5 years)

  Pioneered sales initiatives in Northern Malaysia as the sole representative, leveraging strategic planning and robust execution to foster market engagement and customer base growth. Amidst a tough market environment, successfully enhanced sales activities and customer interactions, demonstrating resilience adaptability. • Consistently expanded key customer base by 20% annually through strategic relationship building and targeted account management. • Successfully negotiated with clients, turning them into repetitive buyer and consistently growth in annual sales revenue. • Supported a diverse range of clients in Northern Malaysia, encompassing both international and local homegrown business across various sectors, such as semiconductors, machine manufacturers, system integrators, university and retailers. • Strategically nurtured relationships with new and established clients, significantly enhancing brand visibility and solidifying our company’s leadership position in the territory. • Cross-functional support to multiple departments such as Procurement, Supply Chain & Logistic, Information Technology (IT), Research & Development (R&D), Engineering, Maintenance and Quality Assurance (QA) at client sites, leveraging tailored strategies to play a key role in securing deals. For example, coordinated cross- regional collaboration, bridging the customer support team in Penang with their management team in China and ensuring support to the site located in Ipoh, demonstrated global teamwork and operational efficiency. • Liaising with a global network of suppliers, from local artisans to international conglomerates, transforming standard transactions into strategic alliances to enhance product ofering, ensure customer satisfaction, streamlined costs and propelled the company’s competitive ascendancy. For example, direct liaising with Taiwan Industrial Computer manufacturer, accelerating product integration into client project Bill of Materials (BOMs), reducing response time to less than 1 hour and resolving complex issue within 24 hours. Additionally, managed to obtain advantageous pricing to close the deals and sustaining 70% key client’s retention rate. • Engaged with clients through compelling presentations and product demonstrations, efectively highlight features, benefits, and advantages to drive client interest, education, and purchase demand. For example, spearheading an innovative roadshow at client site that will bring together various department engineer to unveil company latest products and solutions. This dynamic event is set to include live demonstration and interactive Q&A session, resulting foster engagement with atendees and drive the generation of new leads. • Skilfully bridge sales and technical expertise, leading a compact team of 2 engineers to unify technical support with pre-sales and after sales eforts, enhancing product delivery, installation, maintenance, and repair processes, and client satisfaction. For example, collaborative synergy between sales and engineer team to tailor products or solutions precisely to customer enquiry, resulting a notable 50% decrease in post-sales service inquiries. • Overseeing branch activities, including customer service initiative, providing guidance to engineering team, logistic coordination and inventory management to optimize operational efficiency. For example, proactively liaised with logistic partners and shipping carriers to resolve any shipment-related issues or discrepancies. Personally engaged with the custom officials to negotiate and release shipping items, ensuring compliance with custom regulations. • Participated as an exhibitor in industry expo, collaborating closely with various department for booth design and setup. Featuring both live and static showcase product and solution to captivate atendees, increasing booth traffic, engagement and consistently secured of 20 – 30 leads each day. • Seized the opportunity for continuous growth during the covid-19 quarantine by enrolling in manufacturer’s online webinar training. Strengthened expertise and adapted to industry shifts, showcasing a commitment to staying ahead in dynamically changing landscape during Covid-19 period. • Atended industry tradeshows and conferences to stay up-to-date with market trends and customer needs with primary mission of expanding market. • Navigate and mitigate the challenges during the covid-19 period, adapting sales strategies to unprecedented market conditions. Despite the downturn, demonstrated resilience by maintaining client relationships and strategically identifying opportunities, contributing to the company stability during challenging market conditions. • Experienced in promoting and selling Computing Products and Solutions, including Industrial Computer, Monitor & Panel PC, Embedded Computer, Embedded Systems, Embedded Flash Storage & DRAM modules, Tablet, Networking, Scanning Solutions (e.g. fixed, handheld or wireless barcode), Remote I/O, IoT Connectivity, Display Solution (e.g. electronic shelf label), Integrated Factory Automation Solution, Customization based on customer enquiry and Computer Peripherals & Accessories.
• Sales Account Manager

  Anewtech Systems Sdn Bhd

  2012.05-2019.01

  (7 years)

  Initiated my career in a challenging environment with no establish client base, proactively generating leads through strategic cold calling and targeted email campaigns to build a diverse client portfolio from the ground up within the first year. • Focused on generating leads through dedicated cold calling and targeted email campaigns, laying groundwork for a successful sales pipeline. For example, coordinating with factory personnels for on-site engagement, facilitating new deal presentations and identify root cause of computer failure, to demonstrating the value of products and services in real-world application. • Strategically executed innovative sales initiatives that propelled the team to consistently achievement of the yearly target, demonstrating a keen ability to identify market opportunities and drive revenue growth. • Pioneered the integration of Google Calendar to streamlining appointment scheduling and goal setting. Managed to coordinate 2 to 5 daily client site meeting, enhancing time efficiency and elevating client engagement levels. • Introduced the use of Google Calendar within the team for efficient appointment scheduling and goal setting, employing time management techniques that significantly improved productivity. Managed 2 to 5 daily client site visits, optimizing time management and maximizing client engagement opportunities. • Leveraged Google Sheets to develop a comprehensive master sheet, providing real-time insights into all active and concluded email campaigns, including crucial details like campaign timelines, target audience segments, and lead response metrics aligning with overarching sales objectives. Strategic email marketing successful generated 30% of my total lead pool. • Proficient in overseeing the full sales lifecycle, adeptly navigating from initial prospecting and led generation through to deal closure, complemented by comprehensive post-sales support, ensuring a seamless and customer centric experience. • Skilled in uncovering new business prospects and fostering enduring connections with current clients, ensuring sustained growth and client satisfaction. • Cultivated and managed a diverse portfolio of clients by delivering tailored solutions that met their unique business’s needs, ensuring high levels of satisfaction and retention. • Collaborated closely with product and marketing teams to align oferings with market demands and client feedback, enhancing product development and marketing eforts. • Led cross-functional teams between sales and technical department to optimize collaborative eforts, ultimately leading to heightened customer satisfaction through superior support and service delivery. • Designed and implemented a customer service form for engineering team, incorporating strategically crafted questions to elicit actionable insights, driving targeted enhancements in service quality and product development. Enabling the engineering team to significantly reduce onsite service duration up to 50% for the repeatedly issue. • Engaged proactively in comprehensive technical issue together with global manufacturer engineer team, FA team, and our in-house engineer to address and resolve critical technical challenges, leveraging collective expertise to ensure optimal solutions. • Masterfully translated complex technical solution features into comprehensible benefits for clients, seamless bridging the knowledge gap between technical specifications and sales narratives to enhance client understanding and engagement. For example, collaborated on two key projects: integrating cost-efective SIM card routers for maritime data transfer and fanless industrial embedded computer for outdoor data collection and transmission purposes together with university researchers and system integrator. • Conduct joint presentations and workshops with system integrators or engineers, showcasing the seamless integration of product and solutions. Efective communicator, translating technical specifications of industrial computers into compelling value propositions for clients. • Participated in industry expos to dynamically promote industrial computing and technology solutions, leveraging the platform to demonstrate embedded platforms and IoT communication devices, thereby atracting client interest and generating leads. • Specialize in promoting and selling computing products and solutions, including Industrial Computer, Display and Panel PC, Embedded Flash and Storage, Embedded Systems, Remote I/O and IoT Connectivity.
• Technical Support Engineer

  Crest Systems Sdn Bhd

  2010.07-2012.04

  (2 years)

  (1 years 10 months) • Provide timely and efective technical support to customer via email, phone, and chat to resolving issues related to the microscope technology hardware and software. • Specialize in troubleshooting, root cause analysis, and diagnostics to identify and resolve hardware and software related issues. • Collaborate with cross-functional teams to escalate and resolve complex technical problems, and ensuring customer satisfaction. • Collaborate with the manufacturer product development team to communicate customer feedback and contribute to the product improvements. • Train junior technical support engineers on products knowledge, technical troubleshooting techniques, problem solving skills, to excel in costing and quotation processes and customer interaction best practices. • Participate in on-call to address critical issues outside the regular business hours, demonstrating a commitment to the customer service excellence. • Initiative to set up and implement the use of Google Drive and Google Docs, streaming documents (includinginstallation manual, troubleshooting knowledge, FAQs and knowledge base articles) to collaboration and enhancing efficiency within the teams and archived a reduction in average resolution time. • Integration of the Google Sheets for tracking sales performance, efectively leveraging data analytics to optimize strategies and ultimately boost sales, archived and exceeding the sales target. • Successfully implementation of Google Calendar, resulting in significant improvement of our scheduling processes to enhance our overall customer experiences. • Successfully complete the training in the Park Systems, Korea for the Research and Industrial Atomic Force Microscope (AFM) installation, troubleshooting and application training. • Successfully complete the training in Olympus Microscope, Singapore for the microscope products installation and application software.
• Trainee Engineer

  BenQ Technology Sdn Bhd

  2008.10-2008.12

  (3 months)

  Hands-on experience in troubleshooting, system maintenance, and software deployment, contributing to a solid foundation in IT infrastructure and support. • Successfully create the preventative maintenance services SOP and software operation manual for the maintenance team and stufs

Educational experience

• University Tunku Abdul Rahman

  Engineering

  2006.01-2010.01

  (4 years)

Certificates