(6 years 1 month) • Developed and implemented a comprehensive marketing strategy, increasing brand visibility and customer acquisition • Conducted market analysis to define target audiences and tailor campaigns to specific needs • Planned and managed marketing budgets, ensuring cost efficiency and effectiveness • Led a complete rebranding project, including strategy, positioning, and market launch • Organized and managed the company’s participation in industry exhibitions and events, boosting brand visibility • Designed and implemented a customer journey map (CJM) to optimize user experience • Created detailed analytics reports using Yandex.Metrica, Google Analytics, VK Ads, and email marketing tools etc. • Measured and improved the effectiveness of marketing initiatives using metrics such as LTV, ARPU, ROMI, and CAC • Executed impactful email marketing campaigns, enhancing customer engagement and retention • Authored news articles, promotional materials, and press releases while managing company social media channels • Collaborated with contractors, providing clear and detailed technical specifications for various projects • Developed creative marketing ideas and tested hypotheses, contributing to successful campaigns • Built and managed a high-performing marketing team, fostering creativity and accountability Achievements: o Rebranded the company, resulting in a 40 % increase in market recognition o Achieved a 2.5-fold increase in website traffic by designing and launching a new, user-friendly website o Increased lead generation by 30% via strategic event marketing initiatives

• Coordinated the company’s participation in exhibitions and marketing events • Planned and executed partnership events and business meetings, strengthening strategic collaborations • Collaborated with a German manufacturer, including regular coordination with the marketing department, ensuring alignment with global branding standards • Optimized and enhanced company websites by leading design improvements, conducting usability testing • Directed tasks for technical support teams, including web maintenance, SEO optimization, contextual advertising, and design projects, ensuring timely delivery and high-quality output • Monitored and managed the marketing budget to ensure cost efficiency and ROI-driven spending • Designed and implemented product labeling strategies to enhance brand identity and customer clarity • Created, curated, and managed high-quality content for various marketing channels • Authored and published press releases, driving media engagement and brand recognition • Translated press releases, catalogs, articles, technical instructions, official letters, and video scripts from English to Russian, ensuring accurate localization • Developed POS materials, including business cards, catalogs, and leaflets, to support sales and marketing initiatives • Led branding efforts for partner retail locations, improving in-store brand visibility • Prepared and scheduled engaging content for social media platforms, increasing brand awareness and audience interaction • Designed, developed, and executed promotional campaigns that boosted customer engagement and sales inquiries Achievements: o Enhanced online engagement by 25% through targeted social media campaigns. o Streamlined localization processes, reducing turnaround time by 15% for marketing materials. o Successfully organized events, generating significant brand exposure and sales inquiries.

(1 year 9 months) - retail and small wholesale; - support of clients at all stages; - telephone conversations and business correspondence with clients; - organisation of delivery of goods, work with transport companies; - work with documents; - cash accounting; - administration of 5 websites of the company; - filling sites with content, adding products; - designing and creating advertising materials; - creating graphics for web advertising; - work with programmers, staging technical task. - assistance in the organization of exhibitions