Led the content workstream for SuiteWorld, Oracle NetSuite's flagship conference with 7,000+ attendees, coordinating 450+ breakout sessions with cross-functional Product and Account Marketing teams and external vendors. Organized and executed SuiteWorld 2-day Pre-Event Training for 450+ participants, generating $990k in revenue. Developed and implemented a new Call for Speakers process, resulting in a 63% YoY increase in speaker submissions. Led content strategy for SuiteConnect, a global series of regional events, ensuring alignment with SuiteWorld's objectives. Spearheaded the launch of Business Grows Here, a new event series targeting small businesses in Middle America, with successful kickoff events attracting 350+ attendees.

Planned and executed 10+ sponsored events, generating 18 sales meetings in 2023 and influencing a $63M sales pipeline. Orchestrated 4 quarterly leadership meetings, 4 board meetings, and 1 annual company event, achieving a 93% satisfaction. Oversaw marketing and event budgets totaling $800k, ensuring cost-effective execution and ROI. Led the redesign and optimization of the company website, enhancing SEO and content alignment to support sales growth. Maintained CRM accuracy (HubSpot), streamlining data workflows to support sales and marketing efforts. Increased LinkedIn engagement by +1.47% and grew followers by 684 through targeted social media strategy in 5 months. Managed paid Google Search Campaign Ads, increasing visibility and lead generation to drive sales growth.

Partnered with Customer Success to design and execute events driving upsell and cross-sell opportunities. Led customer-facing events with 50-350 attendees, collaborating with key departments including Marketing Operations, Product Marketing, and Sponsorships.

Managed paid media sponsorships and podcast advertising, ensuring optimal performance and ROI. Built and distributed the company newsletter and event invites via Marketo. Set up marketing campaigns in Salesforce and Marketo for events and sponsorships.

Coordinated logistics for large-scale virtual and in-person events, ensuring seamless execution and attendee satisfaction. Planned and facilitated webinars end-to-end with Lifecycle Marketing in GoToWebinar, driving attendee engagement. Managed relationships with swag vendors, ensuring timely fulfillment of branded merchandise for events.