Work experience

• Executive Director

  HNL

  2025.01-Current

  (2 years)

  PAK - MENA Serving as Executive Director/CSO for HNL, a leading managed services provider in the telecom industry and an authorized dealer of AGG (UK), Centiel UPS, and other major brands. HNL delivers turnkey solutions in Diesel, Gas & DC Generators, Solar Systems, Battery Energy Storage Systems (BESS), and other power products for residential, and (C&I) markets. Simultaneously managing HNL Energy, the company’s power product solutions division. Driving strategic growth and operational excellence across divisions while leading cross-functional teams in business development, sales, execution, and after-sales service. Building strategic partnerships and expanding HNL’s footprint in sustainable and reliable energy solutions.
• Director

  RAS Energy

  2023.06-Current

  (3 years)

  PAK-UAE RAS Energy is a leading provider of energy solutions and services in the solar energy industry. We are your trusted partner, committed to delivering high-quality solutions to customers regionwide. RAS Energy provides EPC (Engineering, Procurement & Construction) & PPA (Power PurchaseAgreements) solar, power generation and other energy solutions for residential, commercial, and industrial sectors, ranging from 5kW to 25MW. We are also one of the well-known traders of solar panels, inverters, and power generation equipment, dealing exclusively in Tier 1 products.
• Principal Consultant - Power & Renewables

  Adpower - Power & Water Solutions

  2020.10-Current

  (6 years)

  Dubai, United Arab Emirates Adpower offers a diverse range of products for the Power & Water industries across the Middle East and Africa. Their product line includes Diesel Generators (IVECO, Perkins, Cummins, MTU, Volvo, Lombardini), Gas turbines, Solar & Wind solutions, Green Hydrogen, Power to X, Total Hybrid systems, Water Filtration (Reverse-Osmosis & Electrodialysis), Water Sanitation, and Sewage Treatment systems. My role involves problem-solving, offering expertise and advice, managing renewable energy & power generation EPC projects, analyzing data, building client relationships, facilitating change, providing training, and doing business development.
• Senior Manager - BD & Sales

  Yellow Door Energy

  2022.03-2023.05

  (a year)

  PAK - UAE Distributed energy utility that owns and operates solar and other energy assets, through power purchase agreements, delivering cost-effective solutions to customers.
• Energy Business Director

  ECS - Energy and Contracting Solutions

  2021.03-2021.11

  (9 months)

  Qesm El Maadi, Cairo, Egypt ECS is the distributor for INNIO Jenbacher Gas Engines, LG Chillers & VRF, and VTS (AHU and FCU) in the Egyptian market for the C&I sector. As Head of Energy Business, I drove revenue growth for EPC, solar, new units, aftermarket, LTSA, and the rental sector (handling a team of 5 direct reportsand 50+ indirect reports) across the North African region. I developed new & existing clients for microgrids, gas & diesel generators, solar systems, BESS, compressors, Waste to Energy, biogas & MEP. Managed PPAs, EPC, and BOT/BOOT projects. Through strategic partnerships, I negotiated a distributor agreement with Thermax Global and established a Channel Partnership with Aksa Turkey (coupled with Perkins, Cummins, MTU, Mitsubishi Scania,Baudouin, Stamford, Leroy Somer) and Coelmo Italy (coupled with Perkins, Cummins, MTU, Mitshubishi Scania, Listerpeter, Yanmaar, Leroy Somer, Mecalte, Stamford), bolstering our market presence & diversifying our product portfolio.
• General Manager

  HNL

  2018.10-2021.02

  (2 years)

  PAK-UAE HNL is a channel partner and stockist of Jubaili Bros Perkins-powered Diesel Generators and an authorized dealer of AGG (UK). They offer comprehensive solutions for Diesel (coupled with Perkins, Cummins, Scania, Mitsubishi, LeroySomer, Newage Stamford), Gas, and DC Generators, Turnkey Solar Systems for residential and C&I, and other power products ranging from 5 to 4000 KVA. I was responsible for managing sales & operations (new units, aftermarket &LTSA) for power generation, air & gas compressors, solar systems, BESS, UPS, Pumps, forklift trucks (handling a team of 7 direct and 20 indirect reports) and strategic partnerships, notably with Euro Gas Systems and Chicago Pneumatic. I also managed Turnkey, EPC, and BOT projects. Additionally, I served as Country Manager, responsible for countrywide business operations management.
• Director Sales - Gas Equipment

  KERUI PETROLEUM

  2015.09-2018.08

  (3 years)

  Dubai, United Arab Emirates Kerui is an authorized packager of Ariel Gas Compressors and various other Oil & Gas equipment. I was responsible for strategic initiatives and leadership of marketing and sales teams, overseeing projects for rentals, EPC, BOOT & LTSA across the Middle East, Turkey, & North Africa.
• Regional Sales Manager

  Wasco

  2013.12-2015.06

  (2 years)

  Dubai, United Arab Emirates Wasco is an authorized packager and power partner for Innio Waukesha, Caterpillar, and Ariel Compressors. I was responsible for overseeing project sales involving rentals, EPC, BOOT, and LTSA across the Middle East, Turkey, & South Asia regions.
• Deputy General Manager

  Orient Energy Systems Pvt. Ltd.

  2011.09-2013.12

  (2 years)

  Islamabad, Pakistan OES serves as a distributor for Innio Jenbacher, Waukesha, Cummins Gensets, and a provider of solar solutions. I was responsible for managing EPC, BOOT, and LTSA projects for the C&I sector. As the leader of the power systems and alternative energy team, I successfully steered our efforts to achieve profitable sales for new units, aftermarket services, and additional offerings, all aligned with our revenue targets.
• Regional Manager - Power Systems

  Allied Engineering & Services (Pvt.) Ltd.

  2006.06-2011.08

  (5 years)

  9 years 10 months Islamabad, Pakistan AESL serves as the sole distributor for Caterpillar in Pakistan and a provider of solar solutions. I led a team for generators and alternative energy, achieving significant accomplishments such as securing key accounts, expanding clientele, and increasing sales (new product, aftermarket & LTSA). Performed remarkable sales of 1000+ DG sets within the Telecom sector. Expanded clientele by adding the notable hotel chain, Hashoo Group. Secured a substantial deal ofa6MW solution synchronized with the power grid for Fauji Cement. Led a 300% increase in sales of small DG sets. My strategic planning enabled us to achieve an impressive 100% market share in the O&G sector. 职位:Sales Manager - Power Systems January 2005 - May 2006 (1 year 5 months) Lahore, Punjab, Pakistan I led the project sales process from tendering to commissioning, crafting project plans and collaborating with technical and commercial teams. I was accountable for the sales of Caterpillar's 3500 & 3600 diesel and gas generators, spanning from 1 to 15 MW. Ensured successful project delivery to clients for EPC and BOOT. 职位:Project Sales Engineer November 2001 - December 2004 (3 years 2 months) Lahore, Punjab, Pakistan I led sales for Caterpillars' 3300, 3400, & Olympian generators, formulated feasibility reports, tracked competitors, and coordinated with the service department. Marketed equipment from 5 to 2200 kVA, inclusive of switch gears and transfer panels, while forging close client relationships to deliver tailored power solutions.
• Sales Executive

  The Imperial Electric Co.

  2000.10-2001.11

  (a year)

  Lahore, Punjab, Pakistan I introduced a range of Gensets; Deutz, Perkins, Volvo, John Deere, Lister Petter, and Lombardini engines, coupled with Newage Stamford, Leroy Somer, and Meccalte alternators. Managed P&L for the region, devised business strategies, and nurtured customer relationships. Led the sales team to surpass Rs.20 million target by Rs.32 million, positioning the company in the telecom sector's top 5. Conducted training for engineers and staff at PTCL, ZTE, and NTC.
• Project Sales Engineer

  Adamjee Diesel Engineering Pvt Lmited

  1998.05-2000.09

  (2 years)

  Lahore, Punjab, Pakistan I maintained competitive pricing aligned with company profit goals, ensured client satisfaction, and kept customers updated on promotions. I expanded the FG Wilson market into sectors like Telecom, Leather, Poultry, and more. Completed a Perkins engine parts training in 1999. 公司:R.A. Engineering & Services (Pvt.) Ltd. 职位:Service Engineer July 1995 - May 1998 (2 years 11 months) Lahore, Punjab, Pakistan I established the company's footprint in the Central and North regions, managing technical teams and Automation/Electrical system operations. Also handled design and troubleshooting. My responsibilities spanned project execution, plant operations, automation and customer service. Played an active role in installing and servicing gensets, control panels, and power automation systems.

Educational experience

• Preston University

  Master of Business Administration

  2011.03-2013.09

  (3 years)
• Preston Institute of Management Science & Technology

  Electrical Engineering

  2006.09-2008.08

  (2 years)
• Al Khair University

  Electrical Engineering

  2004.09-2006.08

  (2 years)
• Government College of Technology

  Electrical Engineering

  1992.09-1995.06

  (3 years)

Certificates