Work experience

• Sales & Business Development Manager

  Veyn AI

  2025.12-Current

  (8 months)

  ▸ Lead fractional Sales & GTM for an OCR + LLM Intelligent Document Processing platform, building pipeline and closing enterprise deals. ▸ Designed and implemented a repeatable GTM engine aligning product, sales, and marketing for scalable, controlled growth. ▸ Drive revenue and market expansion across European enterprise accounts, managing the full sales cycle from prospecting to close.
• Sales & GTM Manager

  siparadigm diagnostic informatics

  2025.10-Current

  (10 months)

  ▸ Drive RevOps & growth by building a Sales Engine focused on enterprise pipeline development, client acquisition, and deal closure in healthcare and adjacent industries. ▸ Build and maintain long-term C-level client relationships while executing go-to-market strategies in partnership with leadership. ▸ Lead end-to-end enterprise sales cycles across HealthTech accounts, leveraging negotiation and business strategy skills to accelerate close rates.
• Customer Success Manager

  Blazeo (formerly ApexChat)

  2024.11-2025.10

  (a year)

  ▸ Managed a portfolio of enterprise accounts delivering innovative, high-impact IT solutions that drove digital transformation and client retention. ▸ Executed expansion and upselling strategies to grow account revenue while building long-term client relationships, thereby reducing churn. ▸ Collaborated cross-functionally with product and engineering teams to translate client feedback into actionable roadmap improvements.
• CEO & Founder

  SheRide

  2024.05-2024.10

  (6 months)

  ▸ Founded and led SheRide, a women-only ride-hailing startup in Pakistan focused on safe and reliable transportation solutions. ▸ Drove fundraising efforts, product ideation, market research, and HR strategy while managing investor relations and operational scale-up. ▸ Led business development and GTM strategy, building partnerships and engaging with investors to secure early-stage funding.
• Technical Account Manager

  Red Buffer

  2021.11-2023.07

  (2 years)

  Red Buffer | Dover, DE · Hybrid ▸ Led enterprise automation projects — NOKIA MW Transport Automation, Firmware Automation, Power BI Dashboards, Tower Signal Automation — reducing human intervention by 90% through AI & ML. ▸ Managed government and semi-government digital transformation projects (ET&NC, SNG, CERP); built a tax collection app that increased the tax bracket by 68% via an ML-powered property detection engine. ▸ Increased client retention by 15% in FY2022, delivering revenue retention of over $1 million. ▸ Managed 30+ high-value enterprise accounts each with an annual contract value exceeding $100,000. ▸ Oversaw deployment of 50+ software solutions across industries, achieving a 98% customer satisfaction rate by improving response times by 40%. ▸ Elevated Red Buffer's SaaS market share by 5% by strategically expanding into untapped markets; improved client retention by 25% through personalized account management. ▸ Built and developed a high-performing sales team, refining sales processes and growing revenue by 20%.
• Account Executive

  KeepTruckin (now Motive)

  2018.01-2021.04

  (3 years)

  ▸ Closed $1M+ in total sales across 3-year tenure with a strong recurring renewal base and 85% customer acquisition increase through referral pipelines. ▸ Founded and scaled a global account management program, opening 100+ new accounts and driving a 150% increase in overall sales. ▸ Topped the SMB leaderboard in 2019 with $149,000 in monthly revenue; achieved 115% of quarterly targets and 107% of weekly KPIs. ▸ Generated $630,000 in FY19 through inbound and outbound strategies, closing 21 deals with an average deal size of $15,000. ▸ Mentored new SDRs and Account Executives on sales methodology and Salesforce CRM, contributing to 62% revenue growth via pilot projects. ▸ Certified in KeepTruckin Sales Methodology; consistently surpassed daily KPIs of 100+ calls and 75+ emails.
• Retail Store Manager

  Levi Strauss & Co.

  2016.08-2017.08

  (a year)

  ▸ Consistently achieved 33% YoY growth at the Levi's Store through in-house marketing, team coaching, and strategic product planning. ▸ Graduated from the Denim Leadership Program, gaining expertise in retail operations, planograms, and visual merchandising. ▸ Managed inventory for franchise partners, optimizing stock levels and turnover to maximize profitability. ▸ Contributed to product selection for the Pakistani market, identifying regional consumer preferences and trends to drive local sales. CERTIFICATIONS & PROGRAMS ▸ KeepTruckin Sales Methodology Certification ▸ Levi Strauss Denim Leadership Program ▸ Buildspace N&W S4 (Y-Combinator & a16z ▸ LUMS — The Art of Negotiationbacked) — AI Product from Ideation to Launch