Work experience

• Country Manager - Thailand

  mCanvas

  2024.01-Current

  (2 years)

  (1 year 1 month) company that focuses on the intersection of technology, media, and advertising. mCanvas solves unique digital advertising and media problems on mobile apps globally by building scalable technology and creating great ad/media experiences for brands by rich media, CTV, push notification,n and display ads on CPM, and CPC models. • Lead the business in Thailand by managing the direct brand and agency sales business. Manage and sell to achieve sales revenue targets on a quarter and annual basis, and acquire clients into the pipeline of potential revenue streams. Manage all key strategic relationships with agencies, and major direct brands. Seek and exploit opportunities to maximize revenue across mobile advertisement. The agency clients include GroupM, Publicis, OMG, IPG, etc. on many brands e.g., Pepsi, Grab, Foodpanda, Pringles, Caltex, Swisse, The Mall Group, Umay,+, etc. • Report directly to the Expatriate Sales Director (SEA) who is based in India and works closely with a variety of internal stakeholders (Sales, BusinessDevelopment, Operations, & Creative Services) to ensure aggressive revenue growth.
• Country Manager - Thailand

  InMobi

  2020.10-2024.01

  (3 years)

  (3 years 4 months) Thailand Connect, engage and drive deeper relationships & business engagement and generating revenue from existing and new relationships with key Agencies, Brands, Trading desks and other advertisers. Report directly into the Vice President – SEA, Korea, Japan and work closely with a variety of internal stakeholders (Sales, Product, Business Development,Operations, Analysts, & Creative Services) to ensure aggressive revenue growth. Operate with a high degree of autonomy and be expected to effectively manage business and develop new business strategies for growth in Thailand market. Build multi-stakeholder partnerships with existing and new accounts and represent InMobi as the thought leader in the Thai advertising ecosystem. Work closely with inventory/supply management teams to preempt and fulfill market’s supply needs. Collaborate with revenue, delivery and account management teams to ensure high service levels. Orchestrate the cross- functional support required to ensure that execution of ad campaigns match up to client needs.
• Head of Sales - Thailand

  Ampverse

  2019.10-2020.09

  (a year)

  connecting brands, fans & gaming talent. Ampverse represents leading gaming & esports talent and creates unique content solutions that sit at the intersection of gaming and popular culture. Our technology-enabled, talent-first approach facilitates meaningful partnerships between brands, agencies, game publishers and leading gaming & esports talent. Full revenue responsibility on brand and agency across the Thai market. Manage and sell to achieve sales revenue targets on a monthly, quarterly and annual basis, maintaining a forward-looking pipeline of potential revenue streams. Manage all key strategic relationships with agencies, major direct brands. Seek and exploit opportunities to maximize revenue across gaming influencers & eSport sponsorship. Report directly to Expatriate Chief Commercial Officer (British) based in Singapore including actual, pipeline & projected revenue. Coordinate with the content team in Thailand.
• Sales Director - Thailand

  DAZN Group

  2015.12-2019.09

  (4 years)

  (3 years 10 months) Goal.com (DAZN Group) is the biggest global sports digital media company that started in the UK. Now Goal.com has 37 editions and 18 languages. In Thailand, Perform Media managing and selling Display ads (Desktop & Mobile) and VDO Pre-roll ads for Goal.com, PGAtour.com. Social media is also a big media for us including Facebook Goal Thailand, Twitter. Goal.com can create branded content for client e.g. Infographic Creative, Branded VDO and articles. The clients including Singha, Chang, Pepsi, Unilever, Gillette, Head & shoulder, Nivea Men, Adidas, Nissan, AP Honda, Allianz, Fifa Online 3, etc. Full revenue responsibility across the Thai market. Manage and sell sports media plans and execute a business plan to deliver on advertising sales revenue targets on a monthly, quarterly and annual basis, maintaining a forward-looking pipeline of potential revenue streams. Manage all key strategic relationships with media agencies, major brands, and sponsors. Seek and exploit opportunities to maximize revenue across video, display & sponsorship platforms. Report directly to Expatriate VP Media Sales Asia based in Singapore including actual, pipeline & projected revenue. Coordinate with Global campaign team in UK, Ads operation team in SG & India, Sales Support team in UK & SG, Sales team across APAC and editorial team in Thailand. Manage the Sales team in Thailand.
• Sales Manager, Remarketing

  Komli Media Co., Ltd.

  2014.12-2015.11

  (a year)

  • Responsible for selling and introduce Komli Remarketing Platform to Thai market. Remarketing scope including advertising customer’s products in order to generate more transaction (CPA, CPI, CPC) across all media channels including Facebook ads, Mobile ads, and Display ads. Run Remarketing through the inventory including Facebook Exchange, Google ads Exchange, Pubmatic, Rubicon, Mopub, Appnexus and Komli ads network. Applying Dynamic Creative Optimization (DCO) to generate more acquisitions and clicks for customers. • Creating and executing pipelines for prospective clients and be able to deliver excellent proposals to decision makers. Customers including DTAC (Telco), Shopat7 (subsidiary of CP) and etc. Report directly to Regional Sales Director (SEA) in Singapore and Coordinate with Operation team in India (Mumbai).
• CEO & Founder

  Supreme Enterprise Co., Ltd.

  2012.12-2014.11

  (2 years)

  • Import modified car parts from Taiwan & China under my own brand “CARBON CRAZY”. The products including Super Car Body Kit (Porsche,Ferrari, Lamborghini, Mercedes Benz, and BMW etc.) and Carbon fiber products e.g. Hood, Fender, Trunk and Spoiler for every car brand. Finding, Price comparison, Selecting and Visiting potential suppliers abroad. Negotiate and quality controls with suppliers. Coordinate with shipping companies to import products from Taiwan and China to Thailand and Support domestic & International deliver process. Develop P&L, Costing and finance report. • Selling & Marketing mainly on online activity through all Thai customers through dealers and retail customers. Export the product to South East Asia & Middle East. Develop and support Dealer price, promotion.
• Senior Sales Director

  MCN Asia (Thailand) Co., Ltd

  2011.12-2012.11

  (a year)

  Responsibilities • Selling Angry Birds digital & mobile media and co-branded including in- game banner, brand collaboration, Ads integration. Lead MCN Thailand’s ad sales team for all mobile marketing and search offerings. Develop ongoing improvements to the process of prospecting, qualifying, and closing key accounts. Regular face-to-face customer and partner visits to build and maintain deep-level partnerships. Assist partners’ mobile media buying teams with pre-planning research and related pre-campaign needs. Take ownership of assigned accounts and ensure campaign delivery while meeting the performance metrics set by MCN and its customers and partners. • Launch and sell new display and search advertising initiatives for MCN’s mobile marketing programs. Have a deep understanding and ability to analyze client ROI / CPA goals and data, media buying cycles, marketing philosophy, target demographics, etc.
• Account Manager

  True Corporation

  2011.01-2011.11

  (a year)

  Acquiring new enterprise customers for agency and direct customer. Main Services based on Digital media development including Application on mobile phone (iPhone, Android, BB and etc.), Viral Marketing on Social network e.g. Facebook, Twitter, YouTube. Seeding, Online Media, Website, True Vision Media (Loose spot, Tie in, Sponsorship). Manage relationship with executive level of key customers. Ensuring all projects is successfully delivered by coordinating between customer, project management team and technical team.
• Sales & Marketing Manager

  BECi Corporation Ltd.

  2006.07-2010.12

  (5 years)

  (4 years 6 months) Acquiring new customers. Product including SMS chat on TV, SMS lucky draw campaign, SMS & MMS broadcast, TV Commercial, TV Tie in, Online Media Agency, Website Development, Sponsorship. Develop mobile services e.g. SMS Chat & Vote on TV, News subscription (SMS & MMS), Content download (Web, 1900, IVR). Develop channel 3 website e.g. www.thaitv3.com, www.krobkruakao.com. Coordinate with operators (AIS, DTAC, TRUE and Hutch) in order to develop the services.
• Online Marketer

  Samsung Electronics

  2003.12-2006.06

  (3 years)

  (2 years 7 months) Develop online marketing activities (Online Promotion, Online Banner, OnlineGame) Communicate with online advertising agency for the production tasks. Coordinate with key partners including AIS, DTAC, True to support mobile content. Coordinate between Samsung headquarter in Korea and other countries in Asia e.g. Singapore, China, Hong Kong, Taiwan, Malaysia for update new product and retrieve marketing materials. • Web Management (Web Master) Manage and update “Samsung Fun Club” website (www.th.samsungmobile.com). Coordinate with content providers to update downloaded content (ringtone, screensaver, java games) and develop new services in the website. Manage “Samsung Fun Club” activities and make sure activities smoothly run.
• Web Developer

  Summit Computer Co., Ltd.

  2000.07-2002.06

  (2 years)

  Design the website layout, develop the graphics, analyze for appropriate IT tools, manage data, maintain and update the website (By using Dream Weaver, Flash, Photoshop, Javascript, PHP, ASP, HTML, Visual Basic, Oracle, SQL) Communicate, initiate new ideas to customers and participate in the planning of their web sites, and present the project to customers.

Educational experience

• The University of Kent

  MBA

  2002.01-2003.01

  (a year)
• Assumption University

  Business Administration (Business Computer)

  1996.01-2000.01

  (4 years)

Certificates