Sunicha

Marketing Data Analyst
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Work experience

  • Marketing Data Analyst

    Gandhi 1944
    2022.07-2024.04(2 years)
    Analyzed monthly sales data using Excel, uncovering seasonality in product demand and effectiveness of different sales channels that directly contributed to a 15% increase in revenue over six months Initiated and led the implementation of a CRM solution by analyzing customer segmentation data, leading to a 20% increase in sales and improved customer retention Collaborated with the marketing team to analyze customer behavior, guiding product roadmaps and generating over ฿100M in new revenue
  • Intern, Architectural Assistant

    Takawa Design and Construction
    2020.01-2020.04(4 months)
    Collaborated closely with architects to develop a conceptual design and conduct marketing research Performed feasibility studies and reviews of product information, resolving any risk in the project Coordinated project tasks, requirement and goals ensuring adherence to architecture standards and regulations PROJECT Customer Analysis Performed Exploratory Data Analysis (EDA) in Tableau, creating interactive dashboards to visualize sales patterns, customer behavior, and product performance Cleaned and integrated customer and sales data using VLOOKUP and Orion software, ensuring accuracy and completeness for analysis Conducted in-depth customer segmentation and sales trend analysis using Excel to identify high-value customers and pinpoint sales growth opportunities Personal Project

Projects

  • Churn Analysis

Educational experience

  • Data

    Science Bootcamp
    2024.05-2024.12(8 months)
  • Thammasat University

    Bacherlor of Science in Design, Business, and Technology Management, International Program
    2017.08-2020.11(3 years)
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