10 years (2 years 11 months)

(1 year 5 months)

(2 years 8 months) Reporting to the Director of Direct Business, I am responsible for all physical retail activations and consumer events programs. Most notably, the first permanent retail presence for Dyson Canada at Yorkdale Shopping Centre, Toronto. Core Responsibilities • Lead the Direct retail function, defining strategy to hit aggressive growth targets. • Manage all Direct retail operations and Direct retail marketing activity for Canada, focusing on Dyson Demo Yorkdale. Ensuring smooth running of the store with a full calendar of instore activity to drive traffic and consumer engagement. • Create and manage Dyson consumer events programs, working collaboratively with external agencies, with the objective of creating awareness of Dyson products across multiple categories Key Achievements • Proficiently led a cross-functional project team through a complex business change period. Culminated with all functions being ready to support a fully transactional Demo Store, ahead of our proposed launch date. • Contributed to a very successful first year at Dyson Demo Yorkdale. Breaking-even several months ahead of plan. Currently on track for $1m operating profit in 2018 (vs target of -$700k) • Developed comprehensive marketing and communications ahead of Demo Store launch, ensuring maximum awareness throughout the opening period. Resulted in 930 units sold in first two weeks of trading. • Launched the Dyson Supersonic Hairdryer at a pop-up store activation at the Toronto Eaton Centre. Sold 127 units within 3 days, whilst driving incremental traffic to Dyson online channels.

(1 year 3 months) Working closely with the Marketing, National Account Sales and Field Sales teams to create and execute Dyson’s trade marketing plans.

(1 year 10 months) Core responsibility for the implementation of all Callaway marketing activity across key European accounts as well as the development and implementation of general marketing activities across the European retail estate as a whole.

(2 years 3 months) Responsible for coordinating and implementing promotional and marketing activities at European level in order to establish a competitive advantage and drive revenue.

(1 year 5 months) Fisher Outdoor Leisure is the UK's second largest distributor of cycle accessories and handles some of the most elite brands in the cycle industry, including the SRAM portfolio of brands which includes: Avid, Rockshox, SRAM, Truvativ and Zipp