• Led the planning, management and optimization of digital advertising campaigns for top brands and agencies, ensuring successful delivery, performance and budget alignment with campaign objectives. • Managed campaign execution across LATAM markets, overseeing formats such as display, video and CTV while ensuring proper implementation and optimization. • Analyzed campaign performance using key metrics including CTR, CPC and VTR to identify optimization opportunities and guide data-driven campaign decisions. • Maintained direct communication with clients, supporting campaign strategy, providing performance insights and recommending optimizations to improve results. • Managed multiple campaigns simultaneously while ensuring performance targets, delivery timelines and budget goals were successfully achieved.

• Led the management and optimization of brand presence across major marketplaces including Amazon, Mercado Libre and Liverpool, improving product visibility and sales performance during key events such as Hot Sale and Buen Fin. • Developed and implemented SEO and content optimization strategies based on keyword research, competitive analysis and marketplace search trends. • Managed and supervised digital marketing and marketplace campaigns, monitoring performance metrics and implementing optimizations to improve positioning and conversions. • Analyzed marketplace and campaign performance data to identify opportunities, generate insights and support data-driven strategic decisions. • Maintained direct communication with clients, adapting strategies according to each brand’s objectives and providing recommendations to improve visibility, engagement and sales results.