✦ Mentored and guided 5 Account Managers on all the technology offerings of ABCOM Distribution LLC : Led end-to-end BU initiatives & strategies including new business generation, channel enablement, vendor relationship management, sales forecasting, articulating incentive programs, business planning, pipeline optimization, territory mapping, KPI/SLA review, lobbying business forums and advocating business development aligning with the plan.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔Project Piloting: Spearheading the initiation and management of multifaceted projects spanning diverse sectors across the UAE, UK, and India, encompassing areas such as education, tourism, healthcare, and retail in Web 3.0 Technology / AR / VR / XR & Metaverse Asset Development.✔Innovative Solutions Development: Led the piloting of transformative initiatives, ideating Metaverse Museum conceptsand Digital Signage solution for Ethera Abu Dhabi. Led the implementation of VR Campus Tours, Visitor Management systems, and Digital Signage solutions for the Abu Dhabi Education Council and numerous educational institutions across India. Introduced VR Training concets for chefs at Cloud KitchenomiKs in Muscat, Oman.✔Advisory Service & Market Expansion: Offering comprehensive advisory services to Multimeta LLC, with a primary emphasis on the expansion of sales operations beyond the confines of the Indian market. Formulating and executing robust strategic frameworks to propel the companys foray into novel markets and industry verticals within the expansive EMEA region.✔Partnership Development and Management: Pioneering the establishment of strategic alliances and partnerships with key stakeholders, nurturing symbiotic relationships to drive sustained growth and market penetration.✔Dynamic Industry Representation: Serving as the distinguished ambassador of Multimeta LLC at an array of industry forums, conferences, and networking galas, amplifying the companys visibility and championing its interests on the global stage.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔Business Development Manager for UCC, AV, Cyber & Physical Security, Network Infrastructure Vendors. Managed within the Network Collaboration Division, overseeing a team of 2 Account Managers, 3 Presales, 1 Internal Sales Executive, and 1 Education Consultant. Provided direction and support for UCC initiatives encompassing data, voice, and video technologies. Managed the Audiovisual Business Unit within the Network Communication Collaboration Division, overseeing a team of 2 Account Managers, 1 Internal Sales Executive, and 1 Education Consultant.✔Enhanced Market Awareness and Sales Growth: Successfully increased market awareness within a year by formulating and executing a comprehensive product awareness strategy, aligning it with a unique selling proposition tailored to customer needs. Achieved a turnover of USD 95 million over a decade by identifying strategic product offerings through in-depth market analysis and leveraging market intelligence to develop channel incentive programs, resulting in incremental sales and sustained business growth.✔Vendor Management: Established strong vendor relationships with key partners including Avaya, Extreme Networks, Oracle Communication (SBC), Mitel, Mojo Networks, Smart Technologies, NEC Display Solutions, Barco Design Digital Signage, Poly, Polycom VCM, Datalogic, Datamax Oneil, Lifesize, Tely, Pelco, Avigilon Alta (AVA Cloud CCTV & Access Control). Increased Partner Count across ROME Territory (Rest of the Middle East and KSA).✔ Strategic Leadership in Business Unit Development: Honored Westcon with Distributor of the Year Award from Extreme Networks for FY22. Recognized by Extreme Networks for driving net new business growth as a top performer in EMEA across DACH, UK, Belgium, Iberia, and Nordics. Achieved year-over-year revenue growth of 30% for Extreme Networks From FY20 until FY22.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Achieved USD 5.9 million Avaya revenue in FY16-FY17, demonstrating resilience amidst Avaya Chapter 11, attributed to collaborative efforts with the Avaya Partner Community, Vendor Team, Internal Presales, Marketing, Operational and Renewals Team, which helped advance revenue to USD 9.5 million for Avaya in FY17- FY18, capturing 45% of DTAM against 2 Value Added Distributors in the Middle East Region, reflecting over 60% year-on-year growth.✔Achieved Sales Targets for Smart Education, Enterprise, MS Teams Room HW/SW: IWBs, IFPs, Podium + Projector Sales from FY13 To FY16 Sold over 15,000 Smart HW and 30,000 Smart SLS SW bundled with projectors/IFPs and identified 7,000 license renewal opportunities in FY18. Additionally, increased IFPs sales in FY 17-18 - 824 units, 2,259 units in FY 18-19, and 3,000 units in FY 19-20 & these efforts reflected a substantial license renewal opportunity.✔Recognized with Achievement Award for commitment and dedication to inspiring greatness at Smart Technologies for FY18 and FY19, provided to Westcon Middle East Ltd., with IFP Club exceeding 5000+ units and SLS Club surpassing 20000+ users. Acknowledged by Smart Technologies in FY18 for initiating a single sale of 12,000 Smart SLS Licenses from the Ministry of Education, Qatar. Secured a USD 3 million+ Avaya Data order for IP CCTV, Video, and Voice in Q1, FY 18. ✔Enhanced Partner Engagement and Performance: Strengthened partner relationships and performance by aligning with vendor objectives, expanding partner breadth and depth, and ensuring sustained Medallion status (Platinum, Gold, Silver) for partners across territories, facilitating fruitful business engagements.✔Established Westcon as the exclusive distributor for Smart Technologies in the Middle East from FY13 until FY19, honored Westcon with Distributor of the Year Awards from Smart for FY14, FY15, FY16, FY18 and FY19.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔Strategic Engagement with ELV Consultants and MEP Contractors for Business Expansion: Provided strategic guidance to vendors to engage with regional ELV Consultants and MEP Contractors, such as IES, SAS, SM&W, WsP, Consquare, PMK, and MEP contractors like HLS, EFECO, Alemco, Drake & Scull, Transgulf, Transguard, BK Gulf, and Mercury, for demand generation and business expansion initiatives.✔Association Representation and Advocacy: Managed Westcons representation in key associations and lobbying forums, ensuring active participation and engagement in industry initiatives and advocacy efforts. Engaged in knowledge enhancement on Avaya Block Chain Technology, Chatbot, E-commerce Predictive Analytics with WFO, Location-based service, Journey Mapping, Web RTC, and more.✔Guided System Integrator to Secure Major Deals: Provided strategic guidance to a key system integrator, resulting in successful acquisition of CCTV Control Room Video Wall and Digital Signage deals for Smart, NEC, and Barco in the ADNOC CCTV Project with Integrator UST - Abu Dhabi.✔ Ministry Deal Facilitation and Value Articulation: Guided channels to secure significant Ministry deals for Datalogic in key regions such as Kuwait (K-Net Project), Qatar (Hamad Medical Corporation), and the UAE (DNRD, Spinneys, and Carrefour), fostering business growth and expansion. Provided valuable insights to education institutions on measuring student learning outcomes through the appropriate Pedagogy Equation, adding value to educational practices and strategies.

𝐕𝐞𝐧𝐝𝐨𝐫𝐬:✔ Smart Technologies, NEC Display Solutions, Barco Design Digital Signage, Datalogic, Datamax Oneil, Lifesize, Tely, and Datamax Oneil𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ New Business Development, P&L ownership & management, EBITA Growth, Channel Program Deployment, Vendor Relationship Management, MBO and Coop Budget, Sales Forecast, Distribution Incentive Programs, QBR, B2B Key Account Management, Business Planning, Strategy & Execution, Sales and Marketing, Strategic Alliance & Partnership, Partner Recruitment and Development, Team Building and Leadership.𝐑𝐎𝐌𝐄 𝐓𝐞𝐫𝐫𝐢𝐭𝐨𝐫𝐲: ✔ UAE, Qatar, Oman, Kuwait, Bahrain, Iraq, Egypt, Levant, Yemen, Libya, Pakistan and Afghanistan Notable Highlights:✔ Designed and implemented sales plans and growth strategies to increase Audiovisual Education Enterprise projects, Digital Signage, Video Conferencing and Auto ID sales in the ROME Region.✔ Collaborated with all product and marketing divisions to build winning business programs, generating increased revenue. ✔ Built and established effective sales teams to drive procedure development at the physician level to enhance relationships to drive sales and upgraded the sales team and implemented a new culture of winning.✔ Developed Dormant Territory with an achievement of more than 3 million USD from Iraq, Jordan, Kuwait and Bahrain over the span of 3 years✔ Enhanced Partner Breath & Depth by designed Innovative Marketing & Promotion schema QoQ for Smart, NEC & Datalogic.✔ Won Major MOE, Universities and Education Tenders through key Smart Education Partners in Oman and Bahrain, Qatar Ashghal Schools Tenders, UAE & Zayed University, ADEC Schools Tenders, Kuwait University, MOLSA in Iraq and many Private & Govt Schools projects across GCC. ✔ Won Major Enterprise, Video Wall and Digital Signage deals for Smart, NEC, Barco, Datalogic in Kuwait, Qatar and in UAE.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔Business Development & Account Management: Conceptualized and promoted innovative IP-based Audio Visual, Digital Signage, Video Wall, Video Conferencing, VOIP, IPTV, Analogue CCTV, IP-based ICT, IP CCTV solution, Analytical Surveillance, Control Room, T&A, and Access Control solutions. Managed partnerships with renowned companies such as Bosch, Sharp, Sony, Onelan, Polycom, Cisco, and Avaya.✔Marketing and Exhibition Leadership: Spearheaded marketing, exhibitions, and business development activities, resulting in orders exceeding AED 7 million by December 2011. Developed a robust pipeline of more than AED 32 million for future business obligations, demonstrating forward-thinking strategic planning and market foresight.✔Project Coordination and Finalization: Coordinated and finalized major AV, Digital Signage, and CCTV projects for prominent clients, including the MOI - Fujairah Police Control Room, Jumeirah Hospitality Creek Side Hotel, Weatherford, and Al Habtoor Motors.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔Initiated Company Establishment: Played a pivotal role in the establishment of Prodigy Systems JLT, spearheading the instigation of services and solution offerings encompassing Digital Signage, Audiovisual Integration & Rental, Video Conferencing, VOIP, IT Infrastructure, Structured Cabling, CCTV, Intrusion, and Security Solution.✔Significant Revenue Achievement and Sales Performance: Secured orders exceeding AED 4 million with a 3-member management team upon inception in Feb2008, while also developing a substantial pipeline of more than AED 22 million for future business obligations. Achieved 80% of sales with a total revenue of AED 14 million by April 2010, demonstrating effective sales strategy and execution.✔Vendor Management: Managed relationships with various vendors including Honeywell, Bosch, Kaba, Axis, Sony, Friendlyway, Christie, Commscope Systimax, Polycom, Digium Asterisk, and TKH Middle East, ensuring smooth operations and successful project implementations.✔Project Handled: Managed projects involving digital signage, CCTV, structured cabling, and VOIP solutions for high-profile clients such as HCT Oman, Bentley Emirates, Al Habtoor Automobiles, DRIESASSUR DMCC, Al Maya Supermarkets, and Dubai DNRD, totaling over 7 million Dirhams in order value.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Booked orders for more than AED 4 Million with a 3 member management team on inception in FEB 2008. ✔ Developed a pipeline of more than AED 22 Million for future business obligation. Played a vital role in bringing around 80% sales. Total of 14 million revenue achieved by the end of April 2010.𝐊𝐞𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐡𝐚𝐧𝐝𝐥𝐞𝐝:✔ HCT Oman, LCD Digital Signage & IT Infrastructure for digital signage pilot Project: Independently converted Ministry of Information by providing innovative digital signage solution through a VAR to their colleges. Solution order valued 2.4 Million Dirhams.✔ Bentley Emirates: Independently instigated an integrated solution concept using IP technology for CCTV, PA system and Digital Signage for their new Bentely car showroom in Abu Dhabi. Solution involves Digital Signage, Passive Network, Structured Cabling, Integrated IPCCTV solution from Axis & Bosch PA System Solution with an order value 1.2 Million Dirhams.✔ Al Habtoor Automobiles: Independently received order for providing structured cabling for VOIP for their entire car showrooms across UAE. ✔ DRIESASSUR DMCC: Provided LCD Digital Signage, Audiovisual, Structured Cabling, CCTV, IT infrastructure, Polycom & Digium Asterisk VOIP solutions and more... order value more than 1 Million UAE Dirhams. ✔ Al Maya Supermarkets: Provided Structured Cabling, Honeywell CCTV and Axis IP CCTV solution with an order value of 1.2 million Dirhams.✔ Dubai DNRD: Provided digital signage content for Baraq launch in Gitex 2009 and various Audiovisual rental services order value more than 200K UAE Dirhams✔ Provided POS digital signage and web content to Zain, STC, Al Dar, Tamani, Al Maya, Drisassur Insurance and more. With the consolidated order value of more than 900k✔ AV Home Automation projects of approx. UAE 4 Million Dirhams.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Effectively handled VAR, System Integrators and Corporate Clients.✔ Merit of exceeding the first year target, averaging more than UAE Dirhams 4 Million with gross profit more than 30% in annual sales from the vertical and horizontal market segments in UAE. ✔ Served as Head of Sales & Marketing for Sony Digital Signage Business. ✔ Product managed the Digital Signage Division and guided the sales and technical team to deploy appropriate solution to project specifics. ✔ Lead in charge for designing narrowcasting network using VPN for digital signage solution. ✔ Launched special incentives scheme and cross promoted digital signage solution along with AV Integration, Video Conferencing Products. ✔ Created Divisional Power Point Presentation, Tele Marketing Scripts and Marketing Content for digital signage products. ✔ Created professional sales tools for Imaging and Audio-Visual divisions within the company which includes ELMO CCTV Presentation Solutions, EPSON Large Format Printers, Document Scanners, Multimedia Projectors, SONY Dye Sublimation Printers, Webster interactive boards, SAMSUNG Public Monitors, Samsung Visual Presenters, SONY Video Conferencing Equipment, CRESTRON Wireless Touch Panels & Controls, Polyvision and Promethean interactive boards.✔ Effectively dealt with Consultants, Engineers and Architects, on various Audio-Visual Projects.✔ Independently accountable for various professional / business associations. Direct distribution and partnership with the following companies:✔ X2O Media Digital Signage Products from Canada✔ Omnivex Digital Signage Products from Canada✔ Cayin Digital Signage Products from Taiwan ✔ Sony Digital Signage Products from Sony Broadcast, UK

EPM, A Division of Al Murad Group Est. 1973, KODAK Distributor in UAE (Ref: www.epm.ae ) Revenues exceeding UAE Dirhams 100 Million.𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Sales Management, Business Development, B2B & B2C Key Account Management. ✔ Territory: Dubai and Entire United Arab Emirates✔ Vital role in turnaround management of underperforming division and resulted in 100% revenue increase over four years.✔ Established alliances with 15 major Audiovisual System Integrators in UAE and opened a new avenue.✔ Imparted cross-functional product training to BIS solution providers, audiovisual system integrators and other business associates located in Abu Dhabi, Dubai and Northern Emirates.✔ Proactive part in key exhibitions in UAE on relevant BIS and audiovisual products like GITEX, SIGN & GRAPHIC, INTERSEC and PALM, etc.Products handled in relevant brands include: ✔ ELMO: Audiovisual equipments, CCTV & IP surveillance equipments i.e. document cameras, multimedia projectors, trans video equipments, over head & slide projectors, CCTV digital cameras, IP cameras and IP surveillance software.✔ ENCAD: Large format printing solution from Kodak. ✔ KODAK: Kodak Audiovisual and Kodak business imaging products (BIS), i.e. Kodak slide & multimedia projectors, Kodak Micrographic/ Document imaging products/solutions, Kodak high end professional and applied imaging hardware and software, etc. ✔ Crowley Micrographics: High-speed Mekel microfilm scanners, Huston Fearless processors, Extec microfilm duplicators and other Imaging solution hardware & software.✔ UTAX: Complete range of audiovisual, imaging and presentation equipments.✔ DALITE: Wide variety of screens (front & rear projection), trolleys, carts, etc.