• Developed and executed paid and earned influencer strategies, managing budgets ranging from $50K to $1M+, resulting in substantial amplification of brand messages across all digital platforms for agency clients. My expertise in strategizing and executing integrated campaigns, experiential activations, and programs has been instrumental in driving impressive results.• I managed micro-tier to macro-tier influencers and celebrity talent partnerships, leading the way in strategy development, budgeting, talent identification, outreach, briefing, contract negotiations, campaign execution, and recap reports. I collaborated with a vast network of over 1,000+ influencers, concurrently overseeing and orchestrating up to 5 campaigns at any given moment.• My data-driven approach extends to analytics and reporting for agency clients, where I leverage insights from social media, broadcast, and web traffic performance to optimize campaigns and achieve superior ROI.• In addition to driving business growth for clients, I have proven my ability to win new business and foster existing client relationships. My strategic thinking and persuasive skills have resulted in the successful pitching and selling of new digital marketing strategies, generating over $20K in revenue for the company within 3 months.• Through proactive outreach and nurturing long-term relationships, I have established and maintained a robust network of brand partners, agency personnel, clients, vendors, and celebrity/influencer talent.• Managed a team of digital coordinators and internship fellows including mentorship, development and training, fostering a culture of growth and innovation within the organization.Clients include but not limited to: Beyond Yoga, Jack in the Box, AS Beauty, Laura Geller, Stitch Fix, Each & Every, Modern Age, Yohana, Northwestern Mutual, Debut and more within the tech, fashion, lifestyle, healthcare and beauty space

• Owned all social platforms (Instagram, Facebook, LinkedIn, and Twitter), website and newsletter showcasing my ability to leverage platforms effectively for enhanced brand visibility and engagement.• From ideation to execution, I have crafted strategized targeted campaigns, created and distributed content on all social media platforms in alignment with priority sales initiatives and business goals, resulting in significant growth. (IG ≈35% growth, Linkedin ≈90% growth)• As a branding enthusiast, I have led successful initiatives, establishing strategic social strategies and campaigns for events, member acquisition, and corporate brand partnerships with industry giants like Unilever, Verizon, UBS, and more.• My expertise extends to crafting high-conversion email campaigns that drive prospect-to-member conversions through segmentation, execution, reporting, and analysis.• In charge of website maintenance and execution of SEO, SEM, and display channels by tapping into user behavior and activity data. This has led to improved online visibility, search rankings, and ultimately, greater conversions.

• Participated in the management and execution of impactful global cause campaigns for nationally renowned companies under Procter & Gamble with retail partners including influencer selection, outreach, drafting briefs and contract negotiations in tandem with clients for content approval and reporting• Resulted in 30 million+ product donations, utilized 75 influencers per state, 830mm media impressions, 18.6mm total potential impressions, 5.4mm organic reach, over 3.6% engagement rate and owning 40% of the competitor social conversation• Skilled in providing strategic counsel and creative consulting for influencer campaigns, driving new business wins.• Proficient in leveraging both traditional and digital media to create PR programs that resonate with audiences. Brands include: Always, Always Discreet, Tampax

During my time at VaynerMedia, I helped successfully launch an influencer campaign utilizing the internal CRM for the GaryVee 003 Clouds and Dirt original sneaker by K-Swiss. My team and I successfully sent 500+ shoes to influencers around the world. This resulted in millions of media impressions globally and tens of thousands of pairs of shoes sold. Similarly, I helped with social media and influencer outreach for Gary Vaynerchuks new book, Crushing It which went on to be a #1 NYT best-seller as well as the launch of his DTC wine line, Empathy Wines. To celebrate these exciting releases, I coordinated immersive experiential events and activations for both Gary Vaynerchuks K-Swiss shoe collections and his Empathy Wines brand. I led large, in-person events with 200+ influencers and celebrities in New York City. We conducted formal outreach and invites incentivizing major public personalities and celebrities to attend. As a client-facing leader, I not only managed a dynamic team but also connected a curated ensemble of invited influencers, celebrities and clients to create a nexus of mutual benefit. My capacity to forge authentic relationships not only with clients but also with influential personalities allowed me to optimize the networking potential of each event, fostering a vibrant ecosystem where industry leaders could synergize and amplify each others impact. This experience drove innovative projects and cultivated meaningful connections.Responsibilities include: Campaign management, execution and reporting Vetting influencer creative content Strategic creative consulting for influencer campaigns Consulting to improve social media engagement for the CRM/network Ive touched on brands such as K-Swiss, Cheetos, Terez, Pepsi, Rolling Rock and GaryVees personal brand including shoe, wine and book collections

I worked at VaynerMedia on TeamGaryVee directly for CEO and Co-Founder Gary Vaynerchuk. While on TeamGary I collaboratively created a CRM from scratch of all of Garys influencer relationships and managed over 15,000+ influencer and celebrity relationships with individuals who have at least 100K followers on social media. I conducted outreach through Instagram, email, Superphone, and Salesforce. Additionally, I managed and nurtured Garys proprietary Instagram accounts, implementing research-driven strategies. Through large amounts of cultural consumption, market research, identification and forecasting of cultural trends, cultural awareness and application, I grew these Instagram accounts. I created and designed my own assets in addition to curating content, aligning with a comprehensive content strategy that I developed independently. I ran the account @meditation growing it from 100K to 150K followers in just one year. I also ran @gourmet and @selfcare which grew by (30K followers during one year time). I was in charge of curating, creating, and posting content, responding to comments, conducting shoutouts and building these Instagram brands. Responsible for end-to-end project ownership, this was followed by community management and engagement on multiple platforms including Instagram, TikTok, Youtube, Facebook, Twitter, and Linkedin.

During my time at Inscape, I worked collaboratively with the head of marketing, Brooke German to manage the companys social profiles, social strategy, influencer outreach, and brand. I was responsible for curating and creating content across social channels. This included Instagram posts, stories, and paid ads to help increase awareness, build community, and build the Inscape brand.Additionally, excelled in addressing customer inquiries and concerns, fostering strong relationships while contributing to brand awareness, community growth, and the overall development of the Inscape brand.