SOFIA PERBONI
PR & Communications Manager - Global@A Work of Substance
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Summary
Communications Manager | Sinologist | Digital Marketing | PR | Copywriting | Publications | Events. With a solid experience in marketing and communications for the design, lifestyle, F&B, and FMCG sectors, I am a passionate and pragmatic PR & Communications professional. My core competencies include developing and implementing effective corporate communications strategies, curating compelling storytelling for press release content, leading and supporting media relations and PR activities, and overseeing the corporate visual identity across different media. I also have a flair for creative content creation and copywriting, as well as a keen interest in social media and digital marketing trends. Fluent in English and Mandarin Chinese, and a native speaker of Italian, I enjoy working in multicultural and dynamic environments, collaborating with diverse teams and stakeholders, and learning from different perspectives and experiences. My goal is to leverage my skills and expertise to create impactful and engaging communications that resonate with the target audiences and reflect the brand values and vision.
Work experience
PR & Communications Manager - Global
A Work of Substance2023.01-Current(4 years)Communications Manager - APAC
Steve Leung Design Group2023.01-2023.01Assistant Communications Manager - APAC
Steve Leung Design Group2021.01-2022.12(2 years)Senior Communications Specialist - APAC
Steve Leung Design Group2017.09-2020.12(3 years)MARKETING & BUSINESS DEVELOPMENT SPECIALIST
Ferrarini Group2015.08-2017.08(2 years)REGIONAL MARKETING ASSISTANT
Salvatore Ferragamo2014.08-2015.08(a year)SENIOR CUSTOMER SERVICE & GM EXECUTIVE ASSISTANT
Weavabel2013.11-2014.07(9 months)MARKETING ANALYST
Ca' Foscari University of Venice2012.12-2013.03(4 months)PROCUREMENT & SUPPLY CHAIN INTERNSHIP
HUTCHINSON Gasket International S.p.A2012.02-2012.08(7 months)
Educational experience
Mantova Chamber of Commerce (Promoimpresa)
Scholarship - Advanced Training for Export Manager2012.01-2012.01Ca' Foscari University of Venice
Master Degree in Languages and Economic and Legal Institutions of Asia and North Africa, Chinese Language, Economic and Legal Institutions of Asia & North Africa, 110L/1102009.01-2011.01(2 years)Nanjing University
Exchange Student2010.01-2011.01(a year)East China Normal University
Exchange Student2009.01-2009.01Ca' Foscari University of Venice
Bachelor Degree in Languages and Economic and Legal Institutions of Eastern Asia, Chinese Language, Economic and Legal Institutions of Eastern Asia, 110L/1102006.01-2009.01(3 years)Univerzita Komenského v Bratislave
Summer School Scholarship2007.01-2007.01Conservatorio Statale di Musica Lucio Campiani, Mantova, Italy
Piano (8 years diploma)1998.01-2006.01(8 years)Liceo Statale Virgilio, Mantova
High School Degree, Humanities/Humanistic Studies2001.01-2006.01(5 years)
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