SOFIA PERBONI

PR & Communications Manager - Global@A Work of Substance
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Summary

Communications Manager | Sinologist | Digital Marketing | PR | Copywriting | Publications | Events. With a solid experience in marketing and communications for the design, lifestyle, F&B, and FMCG sectors, I am a passionate and pragmatic PR & Communications professional. My core competencies include developing and implementing effective corporate communications strategies, curating compelling storytelling for press release content, leading and supporting media relations and PR activities, and overseeing the corporate visual identity across different media. I also have a flair for creative content creation and copywriting, as well as a keen interest in social media and digital marketing trends. Fluent in English and Mandarin Chinese, and a native speaker of Italian, I enjoy working in multicultural and dynamic environments, collaborating with diverse teams and stakeholders, and learning from different perspectives and experiences. My goal is to leverage my skills and expertise to create impactful and engaging communications that resonate with the target audiences and reflect the brand values and vision.

Work experience

  • PR & Communications Manager - Global

    A Work of Substance
    2023.01-Current(4 years)
  • Communications Manager - APAC

    Steve Leung Design Group
    2023.01-2023.01
  • Assistant Communications Manager - APAC

    Steve Leung Design Group
    2021.01-2022.12(2 years)
  • Senior Communications Specialist - APAC

    Steve Leung Design Group
    2017.09-2020.12(3 years)
  • MARKETING & BUSINESS DEVELOPMENT SPECIALIST

    Ferrarini Group
    2015.08-2017.08(2 years)
  • REGIONAL MARKETING ASSISTANT

    Salvatore Ferragamo
    2014.08-2015.08(a year)
  • SENIOR CUSTOMER SERVICE & GM EXECUTIVE ASSISTANT

    Weavabel
    2013.11-2014.07(9 months)
  • MARKETING ANALYST

    Ca'​ Foscari University of Venice
    2012.12-2013.03(4 months)
  • PROCUREMENT & SUPPLY CHAIN INTERNSHIP

    HUTCHINSON Gasket International S.p.A
    2012.02-2012.08(7 months)

Educational experience

  • Mantova Chamber of Commerce (Promoimpresa)

    Scholarship - Advanced Training for Export Manager
    2012.01-2012.01
  • Ca'​ Foscari University of Venice

    Master Degree in Languages and Economic and Legal Institutions of Asia and North Africa, Chinese Language, Economic and Legal Institutions of Asia & North Africa, 110L/110
    2009.01-2011.01(2 years)
  • Nanjing University

    Exchange Student
    2010.01-2011.01(a year)
  • East China Normal University

    Exchange Student
    2009.01-2009.01
  • Ca'​ Foscari University of Venice

    Bachelor Degree in Languages and Economic and Legal Institutions of Eastern Asia, Chinese Language, Economic and Legal Institutions of Eastern Asia, 110L/110
    2006.01-2009.01(3 years)
  • Univerzita Komenského v Bratislave

    Summer School Scholarship
    2007.01-2007.01
  • Conservatorio Statale di Musica Lucio Campiani, Mantova, Italy

    Piano (8 years diploma)
    1998.01-2006.01(8 years)
  • Liceo Statale Virgilio, Mantova

    High School Degree, Humanities/Humanistic Studies
    2001.01-2006.01(5 years)
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