Portfolio Strategy: Directed the strategic development of a diverse digital portfolio for B2B and B2C sales channels, including official websites, mobile apps, WeChat Mini Programs, and flagship stores on Fliggy/Douyin and the integration with Online Travel Agents, like Trip.com, Klook. Digital Transformation: Led the transformation of ticketing systems, payment gateways, and CRM to support evolving business strategies. Stakeholder Alignment: Orchestrated cross-functional collaboration among Marketing and Sales Departments to optimize the sales performance of different sales channels that generated the sales revenue of HK$900m in 2025. External Partner Management: Selected and managed IT service vendors to deliver and maintain a portfolio of e-commerce systems aligned with design principles and governance.

Governance & Compliance: Managed the IT Service Sustainability Programme for , overseeing technology upgrades for more than 300 applications while ensuring global standard compliance.

Cathay Pacific Portfolio: Directed an onshore/offshore team of technical staff providing application maintenance and development services for Cathay Pacific Airways.

Strategic Growth: Managed the online sales platforms generating HK$500M annual revenue with a HK$13M operational budget. Platform Delivery: Led the implementation of a HK$50M travel package booking platform on cathaypacific.com. Operation excellence: Managed the IT Department and E-commerce Department to maintain the booking channel and backend systems.

Architectural Design: Designed infrastructure and application solutions for the Cargo Department and Cathay Holidays, including Cargo Revenue Management systems. Architecture Governance: Reviewed technical designs from development teams to ensure alignment with corporate infrastructure and solution design standards.

Project Implementation: Implemented high availability infrastructure for hosting a HK$50M Crew Control System and led the design and development of integration components for integrating with 25 internal applications using MQ and J2EE technology. Application Development Support: Selected and provided integrated development environment, SOA/ESB platforms, IBM MQ and Oracle DB to the application development teams. IT Governance Process: Designed IT investment governance frameworks using ValIT, COBIT, and ITIL.