Siu Chi Wai,
Sales and Marketing Manager
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Sales and Marketing Manager
Venture Global Limited2023.08-Current(2 years)Systems, and Elderly Care Key Responsibilities: ⚫ Plan, manage, and execute events and exhibitions, including the Hong Kong Electronics Fair (Autumn Edition), Gerontech and Innovation Expo, Healthy Ageing Conference, China International Silver Industry Exhibition, and Ageing Asia in Singapore. ⚫ Oversee digital marketing efforts, including website management, EDM campaigns, social media platforms, banner advertisements, brand promotion, and the creation of product catalogues. ⚫ Lead business development initiatives for the sub-company, Guardman Products Limited, focusing on the Greater China market. ⚫ Manage key accounts and cultivate new business relationships with clients, including Wing On Department Store and Yue Hwa Chinese Products Emporium Limited. ⚫ Develop and implement comprehensive marketing and business strategies to drive growth and strengthen brand presence.Sales and Marketing Manager
Deko Trading Company Ltd (Deko Children & Kid Store)2021.10-2023.06(2 years)Product Focus: Family Educational Toys, Children & Kid Products Key Responsibilities: ⚫ Managed online store operations and executed regular updates to drive e-commerce sales and enhance user experience. ⚫ Led digital marketing campaigns, including Wix platform management, Facebook advertising, and SEO optimization, to improve brand visibility and customer engagement. ⚫ Oversaw wholesale account management by maintaining strong client relationships and developing new accounts to expand market reach. ⚫ Implemented member retention strategies by managing the customer database, fostering loyalty, and boosting repeat purchases. ⚫ Developed business plans and inventory strategies, collaborating with vendors and internal teams to optimize inventory control and support revenue growth.Sales and Marketing Manager
M&SInternational (HK) Ltd (Gameplan)2016.07-2021.08(5 years)Product Focus: Family Educational Toys and Strategic Board Games Key Responsibilities: ⚫ Managed key accounts and developed new business opportunities with major clients, including Eslite Bookstore, Toys“R”Us, Parknshop, New Yaohan, and Venetian Macao. ⚫ Designed and executed sales and marketing strategies to improve retail channel performance, drive revenue growth, and expand market share. ⚫ Organized exhibitions, trade shows, and promotional events to strengthen brand visibility and attract potential customers. ⚫ Supervised sales teams and promoters, ensuring clear goals and delivering measurable business results. ⚫ Maintained and optimized the members database, implementing retention strategies to foster customer loyalty and increase repeat sales. ⚫ Collaborated with vendors and management on inventory planning and sales strategies, while providing detailed business reports for management review and decision-making.Sales Manager
Shine Resources Ltd2015.06-2016.06(a year)Product Focus: Pharmaceutical Products, Pharmaceutical Excipients, and Active Pharmaceutical Ingredients Key Responsibilities: ⚫ Led sales and promotional activities for a French pharmaceutical brand, driving market growth and revenue. ⚫ Managed key accounts and developed new business partnerships with major clients, including Fortune Pharmacal Co., Ltd. and Advance Pharmaceutical Co., Ltd. ⚫ Conducted regular customer visits across Southern China, Macau, and Hong Kong to strengthen relationships and identify new business opportunities. ⚫ Oversaw inventory control and prepared monthly sales reports and forecasts for management review, ensuring efficient supply chain operations. ⚫ Analyzed market trends and conducted surveys to design strategic business plans and improve market positioning. ⚫ Collaborated with vendors and internal stakeholders to develop and execute effective sales strategies, ensuring consistent and profitable revenue growth.Marketing Manager
Asian Resource Technology Company Limited2014.12-2015.06(7 months)Key Responsibilities: ⚫ Developed advertising and promotional materials, including establishing the company’s official website to strengthen brand presence. ⚫ Planned and executed trade shows and events to showcase products, generate leads, and expand market reach. ⚫ Built and managed a sales team, ensuring alignment with business goals and driving performance. ⚫ Solicited international customers and purchasing agents while appointing and managing overseas agents to expand global operations. ⚫ Coordinated with factories on tender and quotation processes, ensuring smooth communication and meeting client requirements. ⚫ Created and maintained a customer database, analyzing potential clients to identify and capitalize on business growth opportunities.Sales and Marketing Manager
Future Rise Limited2010.06-2014.10(4 years)Key Responsibilities: ⚫ Implemented sales plans and marketing strategies to drive growth and market penetration. ⚫ Identified market opportunities and challenges, developing strategies to support growth. ⚫ Organized exhibitions and trade shows to showcase products and boost brand visibility. ⚫ Designed advertising and promotional materials to enhance marketing campaigns and brand awareness. ⚫ Led project and new product development efforts to align with market needs and company goals. ⚫ Monitored market conditions, including costs, competition, and supply/demand, to guide business decisions and maintain competitiveness.Business Manager
United Information Hong Kong Limited2002.10-2010.03(8 years)Key Responsibilities: ⚫ Led business development and product development to expand market presence. ⚫ Organized exhibitions and seminars in Hong Kong and participated in trade events in China and overseas. ⚫ Managed relationships with local and international clients, including key accounts like YMCA and Hong Kong Disneyland. ⚫ Developed and executed marketing strategies, analyzing market trends to drive growth. ⚫ Oversaw sourcing of raw materials from overseas and ensured timely delivery to mainland China factories. ⚫ Supervised Hong Kong office operations and reported to China headquarters, aligning with corporate goals.Sales & Marketing Officer
Jebsen Industrial Product Co. Ltd1997.09-2002.05(5 years)Key Responsibilities: ⚫ Conducted B2B meetings with contractors, architects, and government departments, including key clients such as the Housing Department, Hyundai, and Aecom. ⚫ Identified and developed sales opportunities while maintaining strong relationships with customers and channel partners. ⚫ Managed projects and monitored their progress to ensure timely delivery and compliance with requirements. ⚫ Handled tenders, samples, and quotations, coordinating with factories to meet client specifications. ⚫ Developed and implemented sales promotions and marketing campaigns to drive business growth. ⚫ Monitored and analyzed market trends to identify opportunities and inform strategic decisions. ⚫ Prepared reports, presentations, and other sales-related documents to support business operations.
Educational experience
Hong Kong University SPACE
Professional Certificate in Marketing2008.01-2011.01(3 years)Textile Institute American Chamber of Commerce Woo Hon Fai School
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