(3 years 9 months) • Responsible for all branding activities in EMEA region, ensuring consistent brand building and brand guardianship • Evaluate and fine tune brand & product positioning and messaging, based on consumer insights and competitive landscape • Planning budgets and campaigns based on business and marketing objectives and set tangible goals • Reporting performance of all marketing campaigns and evaluate ROI and KPIs • Working closely with HQ to ensure consistent brand message is communicated • Working together with EMEA countries to adapt global and pan-EMEA campaigns to local needs • Brief and manage relationships with creative and research partners • Responsible for building and maintaning relationships with key internal stakeholder and contributing to strategic planning and delivering against the wider goals of the company

(1 year 1 month) • Researching consumer markets and identifying potential areas to invest • Responsible for driving market growth • Managing corporate responsibility programs and sponsorships • Developing strategies and managing marketing campaigns both in offline and online platforms • Analysing the success of marketing campaigns, creating reports and assess ROI and KPIs • Developing and both marketing and trade marketing calendars • Responsible for overseeing the entire creative process of group of products • Co-ordinating the lounge programme to external customers • Helping shape and communicate the brands vision and mission through digital services • Establish performance specifications, cost and price parameters, market applications and sales estimates • Assist in the design of retail packaging as well as the creation of in-store marketing displays • Work closely with advertising and digital agencies to manage brand marketing communication

(1 year 3 months) •Planning, developing and implementing effective marketing communication campaigns •Co-ordinating marketing campaigns with sales activities •Communicate with target audiences and build and develop customer relations •Work closely with in-house and external creative agencies to design marketing materials and assisting with new product launches •Arrange the distribution of marketing materials •Managing digital and online marketing to enhance audience engagement •Communicating with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition •Conduct market research and analysis to evaluate trends, brand awareness and competition ventures •Managing the marketing budget and using financial strategy to advise all marketing plans •Working directly with PR agengy to manage press relationships, editorial requests, and events •Organising events and exhibitions

(2 years 10 months) • Developing sales performances • Providing reports based on marketing trends, competition, new products, and pricing • Planning and participating in corporate events (trade shows, organizations,etc.) • Measuring the outcomes of marketing campaigns and producing campaign analytics reports as required • Developing and tracking annual marketing budgets • Providing design and direction for collateral, product packaging, and other visual communications media for the company (POP materials, etc.). • Assisting ‘‘Promoters’’ (sales team) with logistics and product supply • Analyzing marketing plans and achieve annual operating plan goals • Product and price define for new products • Approving invoices as necessary • Forecasting and tracking sales • Identifing brand-building areas • Coordination within departments

(3 years 9 months) • Preparing and coordinating the marketing activities • Designing specific components of the marketing campaigns • Creating and designing promotional tools and materials to market and promote the firm to the target audience • Reporting results on marketing activities • Acquire knowledge about consumer demands and trends that are relevant to the market • Gather data on competitors and analyze their prices, sales, and their method of marketing and distribution