Shraddha
New York City Metropolitan AreaNationality United States
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Work experience
Marketing Associate
Tadaca Educational Solutions2023.11-Current(2 years)Marketing Associate
Tadaca Educational Solutions2023.01-2023.09(9 months)As a Marketing & Promotions associate at Tadaca Educational Solutions LLC in New York, I have contributed to the growth and success of the company through strategic marketing and promotions efforts. My ability to develop and execute effective marketing campaigns has resulted in improved customer engagement.In this role, I have gained expertise in the following areas:-Social Media Marketing-Market Research-Promotional Strategies-Partnership Management-Content Creation-Digital Marketing CampaignsThrough these experiences, I have developed strong skills in social media marketing, market research, partnership management, content creation, and digital marketing campaigns. I am confident that my skills and expertise will continue to contribute to the growth and success of Tadaca Educational Solutions LLC.Skills: Social Media Marketing | A/B Testing | Community Management | Partnership Management | Market Research | B2B Targeting | Pricing Strategies | Proposal Writing | Digital Marketing Campaigns | Customer Acquisition | Content Creation | Analytics | Project Management | Team Leadership | Communication Skills.Marketing and Outreach Intern
5 Minute Career Hack™2022.10-2022.12(3 months)As a Marketing & Outreach Intern at 5 Minute Career Hacks in Austin, Texas, I was responsible for increasing event attendance and engagement through strategic outreach and marketing efforts. My contributions aided in achieving successful event outcomes and increasing engagement with key stakeholders. During my time in this position, I gained expertise in the following areas:-Strategic Planning-Community Building-Relationship BuildingSkills: Strategic Planning | Email Campaigns | Event Planning | Continuing Education | Facebook Marketing | Partnership Management | Reporting & Analytics | Community Management.Communications Strategist
Brighstars International Academy2020.04-2022.09(2 years)At Brightstars International Academy in Mumbai, India, I served as a Communications Strategist. In this role, I was responsible for developing and implementing effective brand-specific marketing and communication strategies to achieve measurable goals and objectives.To ensure a consistent message across all channels, I managed web content in alignment with the brands vision, mission, and values. Prior to launching campaigns, I conducted deep SWOT analysis to develop appropriate strategies and address potential weaknesses. Additionally, I created Tableau workbooks to visualize data for key performance indicator (KPI) evaluation of strategies and campaigns, enabling informed decision-making and goal-setting.In this role, I have gained expertise in the following areas:-Social Media Management-Copywriting and Editing-Email Marketing-Search Engine Optimization (SEO)-Public Relations-Event Planning-Budget ManagementSkills: Strategic Planning | Brand Management | Web Content Management | SWOT Analysis | Data Visualization | KPI Evaluation | Project Management | Team Leadership | Communication | Cross-functional CollaborationMarketing and Communications Associate
Canopus Solutions Pvt Ltd2017.06-2017.12(7 months)At Canopus Solutions Pvt Ltd in Mumbai, India, I served as a Marketing and Communications Associate. During my time there, I spearheaded A/B testing strategies for website marketing copy and messaging, resulting in a staggering 45% increase in conversion rates and driving significant revenue growth. I also conducted a thorough assessment of marketing channels through SEO to optimize audience visibility and establish a competitive edge in the industry.In addition, I developed compelling marketing materials, ensuring alignment with brand guidelines and compliance with company policies, including fact sheets, newsletters, adverts, and internal communications. I conducted market research to gain key insights, informing strategic marketing and business development plans and positioning the company as a thought leader in the industry.My areas of expertise in this role include:-A/B Testing Strategies-SEO Optimization-Marketing Material DevelopmentSkills: A/B Testing | SEO Optimization | Content Creation | Market Research | Thought Leadership Positioning | Brand Management | Marketing Material Development | Communication Skills | Project Management | Team Collaboration.Marketing and Communications Intern
OSHO Developers2017.02-2017.05(4 months)As a Marketing Communications Intern at OSHO Developers in Mumbai, I managed and updated the companys database and CRM systems, resulting in improved customer satisfaction and retention rates. Additionally, I successfully implemented an email marketing campaign that resulted in a 200% increase in the email marketing list and increased customer engagement. I also created and managed the companys website, resulting in increased website traffic and higher search engine rankings.Areas of expertise:-Database management-Email marketing campaigns-Website design and optimizationSkills: Database Management | Customer Relationship Management (CRM) | Email Marketing | Website Management | Search Engine Optimization (SEO)
Educational experience
The City College of New York
Public Relations, Advertising, and Applied Communication bachelors degree in communicationsColin Powell School for Civic and Global Leadership
business administration and management, general
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