Shirley Koh
Head Channel and Field Marketing APAC@Zebra Technologies
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Summary
Demand Generation, Channel Marketing, Field Marketing, B2B Marketing, Integrated Marketing, ABM Strategy.. Creative and performance-driven Marketing Leader with accomplished proven career track record in driving success in various marketing strategies and activities. Excels in generating marketing pipeline and leads in various industries to establish new revenue streams. Demonstrated ability to leverage data analytics to drive marketing campaigns to enhance business growth and development. Leadership skills with demonstrated background in building, developing and coaching teams towards achieving company objectives. Excellent communication and stakeholder management skills and ability to multi-task. Areas of Expertise Channel Marketing l Field Marketing l Consumer Marketing l GTM Strategy Development l Account Based Marketing l Digital Marketing l Campaign Marketing l Strategic Partner Alliance Development l Independent Software Vendor Development l Data Driven Marketing l B2B Demand Generation l Social Media Marketing l Category Management Strategy Development l Integrated Marketing Management l Stakeholder Management l Team Leadership
Work experience
Head Channel and Field Marketing APAC
Zebra Technologies2019.09-Current(7 years)Senior Manager, Channel Marketing APAC and Field Marketing (Rest of Asia)
Zebra Technologies2017.02-2019.09(3 years)Senior Channel Marketing Manager, APAC
Western Digital2014.10-2017.02(2 years)Senior Channel Marketing Manager, Client Business
Western Digital2011.07-2014.10(3 years)Channel Marketing Manager APAC
Western Digital2008.09-2011.07(3 years)Senior Channel Marketing Specialist APAC
Western Digital2006.09-2008.09(2 years)Customer and Communications Marketing Senior Officer
Sony Electronics Asia Pacific Pte Ltd2004.06-2006.08(2 years)
Educational experience
Monash University
Bachelor of Business, Economics and Management1998.01-2001.01(3 years)
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