Shelley
Huangpu District, ShanghaiNationality China
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Work experience
Consultant
Latino Trading consultant2013.03-Current(13 years)Develop the commercial opportunity between China y Latino America, especially in Argentina. Support consultation and business development for both Chinese companies and Argentina companies.Marketing Communication Manager China
GE Measurement & Control2010.10-2013.03(3 years)●Develop & execute high level strategic marketing communication plan for business by aligning with the business strategy including new product launch, branding promotion, crisis managment, business spokeman,PR,internal communication, select the effective media, digital marketing.....●Lead commercialization for new product by work with product management and global marketing communication team to provide region marketing communication efforts on managing events, conferences, seminar, advertisement, media/digital promote, press release……●Responsible for the marketing budget around $1MM annually and evaluate region marcom spending effectiveness of all the marketing activities.●Writing white papers, success stories, press release……for publication to external market●In charge of GE internal communication for around 2000 employees in China by organize round table, quarterly report meeting, design internal communication email, summarize the key message from management team to the employees.Commercial Development Manager
GE Measurement & Control2008.08-2010.10(2 years)●Develop long and short term sales & marketing strategy for current business ●Manage the business target by work with the sales team and other functions ●Looking for Investment opportunity for Waster Water Plant (BOO or BOT). As project leader work with local government, bank, investors, etc to structure the deal●Initiate Seminars & Meetings to promote our business in the market●Meeting with Local Chinese governments to present our business and looking for the new business opportunities.Experienced Commercial Leadership Program
GE (General Electric )2006.06-2008.08(2 years)This is a program to grow the senior high level manager for GE. I worked mainly in Sales & Marketing function in China and oversea for different projects and assignments. Leading the JV set up in Tianjin, Waster Water plant bid in Innermogolia, Internal six sigma project for commercial process standardize and M & A Integration for Canada office.Account Representative
Dow Chemical2003.03-2006.06(3 years)As an Account Representative, my main responsibility is to manage current and prospective customers and achieving sales goals in the assigned territory in support of the business strategy and marketing plan. Develop and maintain broad competitive intelligence for the territory and market segments assigned. Daily jobs include specification selling to targeted contacts, managing the distributor channel in the assigned territory or a mix of large and small accounts.Key Accomplishments:•Achieve total 33% Sales Revenue increase in 2004 with total sales revenue $18million. And also 50% Sales Revenue increase in 2005 for one series product.•Successfully started business with the biggest local end users around US$ 6million per year.•As a team leader in China participated in two Six sigma projects.(Total 6 team members include myself in this team)•Established 5 distributor channels in 4 Industry applications in 2005.•Lead two of my distributors to increase one of our key product’s market share in China from 5% to 40% in almost one year. (Now total sales revenue is around US$1.2million) •Successfully hold two industry seminars in China. One is in Disinfection, other is in Water Treatment. (Around 30 people size per seminar)Commercial Development Program
Dow Chemical2002.04-2003.03(a year)Dow has a very famous world wide program ---“Commercial Development Program”. This program will recruit fresh graduates as trainees from good Universities around the world and give them one year training and working opportunities in different functions. A quite a lot of Dow’s senior high managers are from this program.During one year training, I worked in Customer Service Department, Financial Department, Supply Chain Department, Marketing Department & IT Department. And I also spent some time working in Dow’s two local plants, one in Ningbo & one in Zhangjiagang.Key Accomplishments:•The first trainee in this program which started in China in 2002. It was very recordable. Now Dow usually recruits students from Top 5 Universities every year for this program.•For my outstanding performance during the training program, I moved to the Sales Function as a seller one month ahead of plan.
Educational experience
Universidad Nacional de las Artes
Argentina Tango licenciatura en folklore mension tangoCentro Universitario de Idiomas
Spanish spanishShanghai University of International Business and Economics
Business Administration bachelor
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