Summary

Work experience

• Social Media Manager

  Youth Advocate Programs, Inc.

  2023.01-Current

  (3 years)

  Created and curated engaging content for social media platforms, promoting the organization's mission and services. Implemented targeted social media campaigns to raise awareness and drive engagement among diverse audiences. Monitored and analyzed social media performance, providing insights and recommendations for continuous improvement. Collaborated with internal stakeholders to align social media content with marketing and communication strategies. Stayed up•to•date with social media trends and best practices, utilizing graphic design skills to create newsletters for stakeholders. Show less
• Founder/Event Producer

  SoOakland LLC

  2015.07-Current

  (10 years)

  Developed and executed social media strategies that aligned with the brand's overall goals and values Curated and managed social, community, and festival style events . Cultivated and managed relationships with key clients, vendors, and community partners, including Visit Oakland, City of Oakland, Blavity, Mayor's Office, and more. Managed event logistics including support, staff, and volunteers, as well as administrative logistics of event planning including developing strategic plans of action to ensure that the cost of the event remains under the pre•determined budget. Developed partnerships with local businesses to secure third•party promotions and reduce the cost of events by up to 35%. Achieved a 98% attendee satisfaction rating, anticipating stakeholders needs and delivering with clarity. Possessed a distinct global mindset, sensitive to local and international customs and protocols. Managed a 250 plus vendor database and maintained relationships with key influencers and people within the city government and law enforcement agencies. Pulled proper permits for zoning and approvals from Fire Department, Sound, Law Enforcement, Insurance, and more. Demonstrated excellent interpersonal skills, adept at building meaningful relationships with all levels of associates, members, and vendors. Possessed professional maturity, business acumen, and emotional intelligence to communicate effectively in a multi•cultural, virtual work environment with high•profile corporate leaders. Worked collaboratively in a multicultural organization, with proficiency in specific software programs and tools such as Microsoft Office Suite (Outlook, Excel) Displayed effective time management, organization, and prioritization skills, with the ability to focus on and navigate multiple projects simultaneously. Exhibited resourcefulness, working independently with initiative and good judgment, identifying problems, researching alternatives, providing solutions, and resolving issues promptly. Show less
• Event Manager

  SoOaklandLLC

  2015.07-Current

  (10 years)

  As the Founder of SoOakland LLC, I have passionately led this dynamic events company for the past 8 years. My role has been all•encompassing, from curating and orchestrating community events, festivals, and activations to fostering valuable partnerships with key stakeholders and community figures. I've thrived in creating safe, unapologetic spaces where people from diverse backgrounds can come together, particularly in the face of urban challenges like gentrification. My dedication to preserving culture and driving positive change has been at the heart of every project, enabling SoOakland to flourish and make a meaningful impact on the Oakland community and beyond. Show less
• Administrative Assistant | Project Coordinator

  American Capital Group Unlimited Inc.

  2022.05-2023.01

  (9 months)

  Coordinate internal and external resources to expedite workflow, oversee and achieve organizational goals while upholding best practices. Administrative duties for CEO of consulting firm dealing with high end clientele base.
• Global Event Coordinator

  Square

  2019.11-2020.05

  (7 months)

  Conceptualized and launched a series of high•impact events, overseeing event planning, design, production, and logistics. Managed complex event schedules, utilized communication tools (Slack) for efficient coordination among team members. Registered attendee communications using SPLASH, ensuring clear and effective event communication. Prevented budget overextension by maintaining compliance and addressing budget variances. Developed strategic plans and oversaw the timely completion of all event service deliverables. Collaborated with cross•functional departments to acquire necessary supplies and equipment for events. Partner directly with our moderators, communities, and internal stakeholders to bring delightful experiences to life Show less

Educational experience

• Merritt College

  Liberal Arts and Sciences, General Studies and Humanities

  2011.01-Current

  (15 years)
• Johnson C. Smith University - JCSU

  N/A, Mass Communication/Media Studies

  1999.01-2002.01

  (3 years)
• Skyline High School

  -

  1997.01-1999.01

  (2 years)